Product Life Cycle of Nutri-Grain Essay

* The brand was first introduced in the United States in 1991 for a breakfast cereal bars consisting of issue filling covered in a crust without added sugar. * at that place were four-spot varieties initially (rye, corn, barley and wheat) later these were reduced to corn and wheat * There are various Nutri-Grain Bars made from the breakfast cereal bonded together, obtainable in the commercialises where the cereal is available. The bars became popular in the 1990s as an on-the-go food. * In the United States the Nutri-Grain Bar name is used for the soft aureate baked crust breakfast bars made with wheat, whole-grain, and oats. Product schoolingNutri-Grain was developed in 1980 by Kelloggs Company which was already roaring in making cereal that muckle enjoyed. Kelloggs wanted to build a on to go cereal breakfast bar that was firm and was filling.Introduction Nutri-Grain was launched in 1997 and was instantly a hit among the middle mannikin population who had little time to spare and need food on the go. It gained almost 50% of share of the growing cereal bar market in just two years. In just 1997 they had sold active 4,000 tons of cereal bars. In 1997 they made of a soft crust with a fruit filling inside. They were popular amongst both adults and children. Nutri-Grain was advertised on T.V, magazines and newspapersGrowth During the growth stage, Nutri- Grains gross sales climbed rapidly as more people overseas became aware of the product. The product became very popular in groovy Britain, Australia and New Zealand. The growth and profit was short lived as sales started to hold out out. The product looked like it was going into decline without even going into the adulthood stage. The growth stage lasted for a year in 1999 MaturityIn 2000 Kelloggs decided to increase profits and bring back the sales that they were starting to lose. They introduced a new type of cereal bar called Twists which were fundamentally 2 small soft bakes with different fl avors twisted into one bar. This worked because the sales rose again, this lasted for about for another year