How To Avoid Costly Mistakes In Influencer Marketing With Shane Barker

How To Avoid Costly Mistakes In Influencer Marketing With Shane Barker Did you do a lot of stupid things when you were a kid? Did you get caught and yelled at? Was your #1 go-to argument: Well, my buddy was doing it first only to be told, â€Å"Well, if your friend jumped off a bridge, would you do it, too?† As a kid, there are certain people who influence and inspire you. As you get older, that doesn’t change. About 92% of consumers trust earned media, such as word-of-mouth and recommendations from friends and family, more so than any other form of advertising. The result: Influencer marketing. Today, we’re talking to Shane Barker, a digital marketing consultant who specializes in influencer marketing. He shares the top three things needed to execute a successful influencer marketing strategy, as well as pitfalls to avoid. Influencer marketing is the practice of using social media influencers to promote your brand, Website, or products Social media influencers have some type of influence over their followers, who trust and believe in them for information and guidance Don’t look at the follower count; number of followers incentivizes who is an influencer, but fake followers are used to make that happen Brands that use influencer marketing successfully include LinkedIn and LikeToKnowIt Software can be used to find influencers consider engagement rates and profiles, not â€Å"likes†; conduct research to build a long-term relationship Pitfalls to Avoid: Don’t go after the influencer with the largest following and spend time selecting and setting expectations for an influencer Measure success of influencer marketing via affiliate codes/links, Website/landing page traffic, brand mentions, engagement rates, etc. Future of Influencer Marketing: How to scale this type of marketing, develop a win-win strategy, and educate brands on how to find influencers Links: Shane Barker Shane Barker’s Email Content Solutions Global Trust in Advertising and Brand Messages LinkedIn The Sophisticated Marketer’s Guide to LinkedIn Liketoknow.it Grin Influence.co Fiverr Send suggested AMP topics and guests If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Shane Barker: â€Å"Influencer marketing is essentially the practice of using social media influencers to promote your brand, Website, or products.† â€Å"These people have some type of influence over their following.† â€Å"Not all engagement is good engagement. Is that an influencer you want to have your name associated with?† That’s one of the big questions is like, Oh, what do I pay an influencer? Well, it really depends. It really depends on the influencer because each one of them run their business differently.

Free Essays on Subcultures, Tatoo And Body Piercing

â€Å"SUBCULTURES† Subcultures are made up of people that come together and seek out others that share similar problems, views, and ideas. Groups form and then redefine ideas and challenge general society norms. Subcultures exist because some people find a need to have a distinct identity, the need to rebel, to seek acceptance, and to find something alternative to or in opposition to the dominate culture they live in. Finding a subculture to belong to might help people feel more in control and secure while coexisting in a more hectic dominate society. What makes your subculture a â€Å"subculture†? One of the cultural features in the body modification subculture is defining who you are by extreme piercing, tattooing, or marking your body with jewelry and symbols. People who take part in this subculture feel it shows a â€Å"social† presentation of themselves and their experiences. People choose to pierce or tattoo their bodies for many different reasons. Like peer influence, rebellion, and for others or â€Å"outsiders† to view them as different from the norm. In some cultures piercing and tattooing ones body is for tribal or spiritual markings. Some people get tattoos to show they are apart of a particular group or gang. Tattoos and body piercing confirm to others that you belong to a particular group, or define yourself as different or unique from general society. I think Body modification is a subculture because it coexists with contemporary society yet is distinct and different from our society’s norms. One most likely would not attain a professional, political, or high ranking position in society with a neon purple bar through their lip. But being a part of a subculture you could work and socialize amongst others who also support body modification and alternative lifestyles.... Free Essays on Subcultures, Tatoo And Body Piercing Free Essays on Subcultures, Tatoo And Body Piercing â€Å"SUBCULTURES† Subcultures are made up of people that come together and seek out others that share similar problems, views, and ideas. Groups form and then redefine ideas and challenge general society norms. Subcultures exist because some people find a need to have a distinct identity, the need to rebel, to seek acceptance, and to find something alternative to or in opposition to the dominate culture they live in. Finding a subculture to belong to might help people feel more in control and secure while coexisting in a more hectic dominate society. What makes your subculture a â€Å"subculture†? One of the cultural features in the body modification subculture is defining who you are by extreme piercing, tattooing, or marking your body with jewelry and symbols. People who take part in this subculture feel it shows a â€Å"social† presentation of themselves and their experiences. People choose to pierce or tattoo their bodies for many different reasons. Like peer influence, rebellion, and for others or â€Å"outsiders† to view them as different from the norm. In some cultures piercing and tattooing ones body is for tribal or spiritual markings. Some people get tattoos to show they are apart of a particular group or gang. Tattoos and body piercing confirm to others that you belong to a particular group, or define yourself as different or unique from general society. I think Body modification is a subculture because it coexists with contemporary society yet is distinct and different from our society’s norms. One most likely would not attain a professional, political, or high ranking position in society with a neon purple bar through their lip. But being a part of a subculture you could work and socialize amongst others who also support body modification and alternative lifestyles....

Case Assignment Study Example | Topics and Well Written Essays - 1000 words - 1

Assignment - Case Study Example Some of the forms of violence take place due to the influence of drugs which may drive the worker to attack his work mates. A worker may feel that some of the policies introduced in the work place threaten his career. Down sizing the organization or a pay decrease may result in a violent attack by a worker. Some workers may result to violence after prolonged dissatisfaction in the workplace. Identification of violent behaviour in the workplace is crucial to the operations of the organization. The workers and management have the obligation to identify potential threats in the workplace. Conducive working environment will improve productivity and enable the organization to save on cost related to violent incidences in the workplace (DeCenzo, Robbins & Verhulst, 2010). The health and safety Act gives the employers the duty to identify and eliminate all the treats to the organization. Violent behaviour among the workers poses a significant threat to the organization thus the management should identify and eliminate any source of violent behavior in the workplace. The employee has the duty to ensure that his own safety in the workplace. The workers are constantly interacting thus identified violent behaviour should be reported to the management for immediate action. The workers and employer are equally responsible for violence in the workplace. Workers have the right to report any incidences that may result to violence. The management’s duty is to act responsibly to ensure that the violence does not affect the operations of the organization. The case study reports that some of the workers identified McDermott when they heard the news of the incident at Edgewater Technology. McDermott had planned his assault to destroy the company’s image (Waring & Glendon, 2001). McDermott’s anger was due to the pay decrease the company was about to

Vodafone Group Case Study Example | Topics and Well Written Essays - 2500 words

Vodafone Group - Case Study Example Vodafone Group Plc is the world largest telecommunications company, with a significant presence in Continental Europe, the United Kingdom, the United States and the Far East through the Company’s subsidiary undertakings and investments. It provides an extensive range of mobile telecommunications services, including voice and data communications. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. Aims & Objectives: -> Vodafone’s vision is to be the world’s communication leader – enriching customer’s life, helpi ng individuals, businesses and communities be more connected in a mobile world. -> Enhance the customer services being provided. -> Enhance the relationships with the stakeholders and deliver value. -> Increase the net profit – expansion of international business.... The eight markets where it has more than ten million proportionate customers are the United Kingdom, Germany,India,Italy, Spain, Turkey, Egypt and the United States. In the U.S., these customers come via its minority stake in Verizon Wireless, and in the other seven markets Vodafone has majority-controlled subsidiaries. Organization structure of Vodafone Group The type of structure adopted by an organization depends on several factorsincluding: the size and complexity of the organization the diversity of the products and services produced or provided the geographical spread of the organization the activities performed by the organization and the objectives and goals which are set out by the organization. Vodafone follows the hierarchical structure model. The communication flow takes the form of top-bottom approach. Every unit or department works as an entity and have its own significance and importance. Given below is a critical approach to the Finance, Marketing and HRM departments of Vodafone Group. Finance: The year 2007 had been so far a successful year for Vodafone, a comparative approach reveals an excellent progress in reducing costs across the business, and clear signs of sustainable revenue growth was also indicated. The year indicated an increase in the market share of new business. A comparative approach taken on the financial condition of the group for the last three years clearly indicates that there had been a significant increase in the finance sector of the firm. This is reflected in the figure below: The key highlights of the profit performance for the six months - Sep 2007 are - - Group revenue of 17.0 billion, an increase of 9.0%, with

Meaning of Life and Thanksgiving Essay Example for Free

Meaning of Life and Thanksgiving Essay As the first pilgrims arrived at Plymouth Rock and had a feast with the Indians, they shared a moment of thanks together. They gave thanks for all their blessings, thus, creating our lovely day of Thanksgiving. When Thanksgiving is thought of, the first thing that comes to mind is turkey and a plentiful amount of food. Thanksgiving to me, is the time to be together with the ones you care about. Coming together for a day to just be with each other and to catch up is what Thanksgiving means to me. Family should be with each other to share memories and to realize the plentiful amount of blessings they have been given. Thanksgiving is not only a day for gorging on food or falling into a food coma, but talking with each other and just being glad to be with one another. Having family during Thanksgiving is a crucial part in my life. Having all of my relatives in one place for one day to talk and have fun with them makes Thanksgiving extra special for me. It is one of the few days of the year that I get to see everybody. The turkey, yams, cranberry sauce, mashed potatoes is just the icing on the cake. Everybody in my family loves the food. We eat and eat until we cant eat anymore. My family has a tradition of playing soccer afterwards but that goes only so far due to our full stomachs. My cousins and I play a friendly game of poker, afterwards our failed attempts for soccer, for first dibs on dessert. After a good game of poker, my cousins and I look for ways to entertain ourselves meanwhile the adults talk about their lives and brag about their kids. Society today makes Thanksgiving look like a day just to eat. As society advances the meaning of Thanksgiving deteriorates into a secular holiday. The meaning of Thanksgiving seems obsolete. I truly believe that Thanksgiving should be refreshed in its meaning and should be celebrated with family and love. As people come together to share a special day in our history, this should be a day which people will not take for granted.

Platos Meno Essay -- essays research papers

The dialogue opens up with Meno asking what virtue is and whether it could be taught. Socrates asks Meno for a general definition of virtue, since as Socrates points out, we cannot figure out if virtue can be taught if we do not have a clear idea what it is. Socrates is looking for a general, or formal definition of virtue, not just examples or instances of it. Socrates wants to know what all the examples of virtue have in common. He wants to know the essence of virtue. Meno initially offers a list of virtues, but Socrates rejects this as a sufficient account. Meno also states that there are different virtues for everyone. The virtue of a man is to order a state and the virtue of a woman is to order a household. I believe that virtue can be found in everything, good, bad, or ugly.   Ã‚  Ã‚  Ã‚  Ã‚  Meno makes an interesting point. How will one know when they find virtue if they do not know virtue? The Socratic paradox is Socrates’ visible claim that virtue is a kind of knowledge, and vice a kind of ignorance. It is a paradox because people usually think a person can know the good and still fail to do it. That is, people usually think that virtue is more than a matter of knowing, it is also a matter of willing. Socrates says that if virtue were knowledge, then anybody who really knew the good would automatically be good. Indeed if Socrates is right that virtue is knowledge, it would be impossible to know the good and not to be good. For example, Christians know s...

Alex Rikki Tikki

Both the book and the film used the same plot but spent a different amount of time on the explanation of the mall points. Hat are you trying to say) The plot of the book developed at a very quick pace during the orientation and became more detailed throughout the violence. The book of Rick Talk-Table explains the life of a young mongoose that Is separated from his family and normal environment due to a summer flood. The book involved two complications, one being Rick Tike's separation for his family and the other being that deadly snakes are in charge of the new environment that he Is having to adapt into.The climax of the story was Risk's first fight with a snake because it showed his revere and was the beginning of his adventure to defeating all the snakes. Rick Talk resolved both his problems by settling Into his new environment and found a new habitat. He also managed to kill the snakes and destroyed the eggs so that another dynasty of the snakes couldn't begin. The theme of the book version of Rick Talk-Table Is bravery and courage which are both demonstrated by Roll throughout the whole story. The plot of the film is also the same as the book except there are changes of sequences of events.The plot of the film developed gradually from a slow orientation and description of the story to a very quick explanation and showing of the violence. The film version of Rick Tike-Davit did not explain the life of the young mongoose but showed it instead which added an effect on the viewer because what was happening could be seen, The orientation In the film was narrated In detail and the film also had the same two complications as the book does as the story outline of both the film and book was the same.The climax of the film version of Rick Tike-Davit was the battle between Rick Tike and Nag In the bathroom as the lead up to this moment was very slow and it begun to become more intense. In the film Rick managed to resolve the complications by also adapting into his n ew home and killing the snakes and there eggs. The theme of the film version of Rick Tickle-Davit Is loyalty, bravery and courage which are noticeably demonstrated by Rick as he looked up to elders and showed his bravery through his victorious fights.The setting and characters were both key components for both the film and book. The film developed the characters and settings of Rick Tike-Davit better than the book. The characters ad different personalities and characteristics to each other. Nag and Angina are both represented as evil characters but Anglia is smarter than Nag Is. Dare and his wife are also the same except they both have a different personality and characteristic. Dare is a low self-esteemed character who is not very smart and is scared.Whereas his wife, Is the smarter one out of the two and will do whatever's required to guarantee her and her families safety, as shown when she flies down to slow down Angina during her battle with Rick. Characters' feelings were not o nly toy 2 Angina had a low, deep hiss that the viewer could straight away interpret anger from and to show Risk's anger his eyes changed into a sparkling red that helped the viewer identify his anger from. Anger was not the only characteristic shown through these visuals and sounds but it was the main one.Happiness was shown on Rick but the licking of his lips and his tail puffing up. Fear was shown through silhouettes and shadows creating a bigger version of the character. The setting in the film version of Rick Tike-Davit was explained in detail and was not only explained through words but also with visuals. Rather than having to describe the beginning of the story the filmmaker showed the audience and used sound effects to create a better understanding.The narrator in the film explained that the story was set in India whereas in the book it did not say where the story was set. The garden was the most described and was described positively through the perspective of Rick Tike-Davi t. â€Å"This is a splendid hunting ground† is an example of Rick enjoying the sight of the garden. Language features were used in the book to engage the reader. The book erosion of Rick Tike-Davit used language features to engage the reader throughout the story. He could fluff up his tail till it looked like a bottle brush† is an example of simile that the book uses. Rick Tike's tail is being compared to the fluffiness of a bottle brush and its softness. â€Å"Kicking and clucking† is an example of onomatopoeia that is used in at the beginning of the text through Risk's Journey getting washed away. An example of alliteration in the text is â€Å"Good gracious† and â€Å"bottle-brushy'. These two phrases use the same letter at the beginning of the word consecutively. Another example of simile used in the text is â€Å"as big as summer houses†.Multimode and visual features are key aspects throughout the film. The film version of Rick Tike-Davit uses multimode and visual features very effectively to make the story more entertaining and appealing. The sound and music of the film is used to make the segment being shown more realistic. At the beginning to allow the viewer to understand that the video is set in India it begins with Indian music and to make the summer flood more realistic sounds of thunder cracks and lightning strikes are used.Sound and music is also used to show adventure or in between segments when the narrator is not speaking. The film uses different camera shots, ranging from close ups to landscape shots. The film uses close ups mainly when Rick is angry to show his red eyes and its importance and signification to representing anger. Landscape or full shots were used to show the garden and all its beautiful and natural expressions. The film version of Rick Tike-Davit created a better understanding of the story and its outline rather than the book.This is because the film did not only tell the story like the book did but also showed it to help the viewer understand it much better. The book version had a lot of detail but lacked visuals and could have used more pictures so that the reader does not have to use their imagination. This is great work, Alex. Vive made a few suggestions (in red), but haven't corrected everything. I suggest that you re-read this critically and thoroughly and you'll see most things you might need to correct. One suggestion: use italics when you are talking about the book or film title Rick Tike-Davit.

NCSOFT Corporation Essay

EXECUTIVE SUMMARY NCsoft had achieved massive success and brand recognition after it had launched its initial games like Lineage 1, Lineage 2 and Guild Wars. But since then the tastes of its customers had been gaining diversity, therefore, the company needed to look out for ways to fulfill the demand for its products. The company later also developed other products within its simple product portfolio to increase its customer base and also to expand its company to acquire chunks of market share. Play NC was also one of the products it had launched which gained little success, almost negligible. Since then, the company has been focusing on its key issues which were also considered by its CEO. The first issue related to maintain the top position of the company in the leading game market. For this, the company needs to expand, especially by acquiring new subsidiaries in other parts of the world where it had not previously marketed its products. The company’s second most important issue is to counterattack the global competition coming from the gaming industry and also other related industries, which might threaten NCsoft indirectly. The company needs to create customer oriented products that feature their personal lives, so that they are attached to the product and to the company itself. The company needs to formulate a globalization strategy. They need to increase its customer base. They also need to  diversify to increase the range of its offerings and by including elements that emotionally attach the customers to its products, NCsoft could fulfill its long term dream of becoming a leading player. CASE OVERVIEW NCSOFT, founded in March 1997, launched its first game with the name of Lineage in September 1998. Lineage, was Korea’s first role playing game. Although, NCsoft, began as a systems integration business, but soon it was transformed into a full game company. After the release of the first game, it gained a lot of success and was soon listed on the Korean Stock Exchange. Just after its creating in 1997, NCsoft was earning about KRW5.5 billion. It was only in 2007 that its revenues increased by 170 times and its people increase from just 17 to 16,000. This case presents us with a contribution of NCsoft in the Korean Gaming market. NCsoft had faced many challenges and was yet to face. Since the year 2000, the PC game market has declined by over 30%. Also the mobile game market began to experience declining growth rates. Apart from this the video game market experienced negative growth in the year 2004, due to economic stagnation. Nevertheless, the Korean game market started to show high annual growth rate of around 50%. By 2006, NCsoft had earned its 43% of its revenue from its overseas market. The company had an advantage of a first mover in the initial years of its operations in the gaming industry. However, this was no longer its first mover advantage. With the advent of new technologies, development of various profit models, diversification of accounting methods and building an online platform for online games, the company is now forced to reinvent new ways to reach the market. CASE QUESTIONS NCSOFT has a great growth potential both inside and outside of Korea. The president of the company is facing a number of issues. As the founder of the company, he wants to maintain a strong position in the Korean market. He wants to find out how to diversify into the global market in the area of, for example, casual games. He wants to deal with the negative perceptions that have been developed in the minds of many people regarding the side effects of playing online games. Also the company wants to formulate strategies to counter attack the competition that is coming from competitors developing digital-content online games. 1. MAINTAING ITS TOP POSITION NCsoft has achieved success in the gaming industry and maintained its number 1 position in the Korean market for a long period. It has released a variety of gaming services such as, Lineage 1 and 2, massively multiplayer online role-playing games, blade and sword and also other casual games. The company has developed globally and has grown in diversity within its customer base. The company had so far maintained its top position in the Korean gaming industry. However, it was still needed to raise the quality of its gaming services to meet the changing expectations of its people and also mitigate the competition coming from the global market. – value drivers? One of the ways for the company to maintain its top position was to occupy the niches in the game industry. For this, the organization needs to focus on its core capabilities and capitalize on them. So far the company had achieved success in the area of digital content company. The company needed to grow its business through the integration of wired and wireless networks to become a global online development and publishing company. Since its inception, NCsoft was differentiated in the perception of its games. They focused on, to make the lives of the customers more joyful and make them a part of their entertainment culture. The company needs to introduce new games into the market to further increase its market share. It is known that online games were going to create a nearly infinite potential because they were internet based. The company needs to further expand in this area by targeting niche markets. NCsoft also had the dream of becoming the worlds’ best digital content company and had three major mottos, â€Å"Fun, Creativity and Quality.† The company needs to expand but it also needs to formulate such strategies and positioning plans that prevent cannibalization of the company’s other successful products. It has been seen that a new market within the gaming industry has been emerging. This was the development of game portals for the people of 30 or above and also some other casual games which were very popular with the people from all the ages, including the  elders and the children. NCsoft can also target this area to maintain its brand image and top position not only in Korea but in the global market too. 2. MITIGATING THE WORLD COMPETITION NCsoft was now giving considerable attention to the emerging competition that was going to increase in the distant future. It was known that the future competition in the gaming industry, especially in the online games area would not be just dependent upon the games of other competitors. The competition was about providing the entertainment. People are beginning to search for games on the internet. Therefore, NCsoft needs to prepare itself for competition with other online companies, such as portals, communities and shopping malls. The online service of the company will not help the company survive in the future environment of the competition. The company needs to introduce more and more games to survive in the online environment, where users have a limited time to use the internet. The online games on the internet can be described in various forms. These will include all such content which provides entertainment to the customers. Most important along with this is that the company needs to launch such new games that will provide its customers the true perceived value. It could launch other products just like Lineage 1, Lineage 2 and the Guild Wars because of online games the customer was not just a customer but it is now considered as an asset. Therefore, the company needs to apply the Porter’s Five forces model to look at the emerging competition and analyze its position. The company should conduct this analysis when entering new markets. The company needs to examine the micro-environment as well as its macro-environment, before entering new markets. When the company has analyzed the new markets, especially the niche markets where it is planning to penetrate, they should expand on their core competencies and expertise and the areas where the company has achieved proficiency to create a competitive advantage and sustain it for the long term. NCsoft has always ruled the online game market in Korea, but since the Internet had appeared, most of the companies were transformed, to online gaming companies and first movers appeared in different fields. Everyone was looking for fully realizing the new market potential coming out of the online games. NCsoft  was also one of them. From all of this, NCsoft came to enjoy brand recognition in the year 2007. 3. DIVERSIFICATION OF ITS GAME OFFERINGS The company began in 1997 and since then the company has focused on adding new elements and updated when it first launched Lineage in 1998. The company has focused emphasis on the games as a work of art which was completed over several sessions of trimming and molding done through many hands. The main motive of NCsoft was not just to invest its capital in the business and generate a required rate of return on that investment, but the company always wanted to and had examined it’s all new games to identify what areas were falling short of the highest standard of quality. Since the beginning, the company has always been criticized for its dependence on the success of Lineage alone. Looking at its simple product portfolio, the goal of the company of becoming a global company in the game industry it does not match. Therefore, later NCsoft had diversified and had increased, a new product to its simple product portfolio. The name of this product was play NC. This product provided a number of games, but its performance was not good. But still NCsoft has been focusing on developing new products through most of its subsidiaries. Garret brothers have given NCsoft the title of becoming the next-generation online game. NCsoft needs to focus on diversifying its portfolio further. It needs to identify niche markets and penetrate its products in those markets. This would not only increase the market share of the company, but it would also give the company opportunity to become the most leading players in the game industry. The CEO of the company, T. J. Kim himself enjoyed playing games and he had also spent sleepless nights playing these games just like his own customers. This was all due to the hard work of developers of NCsoft. They always tried to put their complete efforts and souls into the development of the games which always was a NCsoft’s advantage. The company needs to use these elements and the element of aiming for perfection to leave its competitors behind and diversify into new overseas markets. NCsoft needs to now look further than just generating revenues. It should search for new avenues to diversify its games in order to cut the completion  and better monetize its products throughout the world. NCsoft needs to formulate a monetization strategy to create a new strategic advantage. It needs to create games that are more addictive. People should feel that the games have been developed keeping in mind their personal lives. The unpredictability of the gaming industry is the only reason why diversification should be on high on the game developer’s side. The company on the other hand needs to also search areas where its business has grown to the maximum potential. These are the areas from where the company can think of further diversification into different areas. Diversifying into new areas does not simply mean increasing the revenue for the whole business. It also means reducing costs by achieving economies of scale in the business. NCsoft can acquire new subsidiaries in different parts of the world where it wants to promote its most successful games. This could be done for all online games or internet based games. The company has a very good opportunity to diversify into the area of casual games. Casual games are basically a type of video games which could be played by a huge audience at the same time. The rules required to play these games are simple and are different from one another which distinguish these games from one another. These are simple games and not so much tough like the other hardcore games. These types of games normally play on the personal computers that have internet on them. But now these types of games are becoming popular on mobile phones and game consoles as well. 4. GLOBALIZATION OF NCSOFT’S PRODUCTS If we look at the gaming industry in Korea, it is always seen that active marketing of the online games in overseas country has always contributed to the development of the online game industry. This was also proved by the fact that a forecast showed that the export market share of online games would exceed 82% among all other export games that are sold overseas. This online game industry was further expected to develop in the areas of various profit models and diversification and accounting methods. These online games were then beginning to be exported to Japan. These online games occupied 80% of Korean game exports. So on with the use of its superior technology and wide range of offerings, NCsoft had grown into a global online game company. It had entered countries such as China, Japan, Taiwan, Thailand, Europe and the United States. The most important thing to note about NCsoft’s globalization strategy is its speed. The company should adopt a different payment policy with regard to country to country, despite its domestic payment policy based on monthly charging fee scheme. NCsoft had promoted its first role playing game, Lineage, in the world market. It had signed a licensing contract with a Taiwanese based company names as Gamania. This game was then launched in Taiwan with the name of Tiantang. The company needs to also develop new product offerings and promote those products through other licensing contracts with other companies including Japan, China and America. It has been seen that the major contributor in the success of NCsoft, so far in its profitability is through its game Lineage 1 and Lineage 2. The company has other games that are not much successful in these markets. Therefore the company has the opportunity to win its foreign users’ hearts by differentiating its other games and updating their previous versions in these markets to win margins and create brand recognition. A large portion of the world market today is occupied by the arcade games industry, video games industry and also the console games industry. Although these industries, except the video games industry, are not a direct threat to the online games industry, but still they could become a very credible threat in the future when the console gets connected to the online games. Therefore, it is becoming more and more important for the online games industries to prepare strategies against the console game makers for the future and to also develop such content in their games so that they have a very strong hold of their future. Apart from this, Microsoft has established a center known as an online game innovation center in Korea. It has also announced that soon it would be investing in it about 100 million dollars and will be going to put extra efforts in the online game related  technologies. Therefore, the company needs to develop strategies for its future so that it could remedy its over-dependence on the heavy user based MMORPGs and also to pursue its globalization industry. The task of the personnel involved in the manufacturing of console games is ended when a game has been purchased and installed. The transaction ends here. However, the task of the personnel involved in the online game industry starts right here and this stage provides an opportunity for online game companies, like NCsoft, to provide customer oriented services with respect to each individual country and market characteristics. 5. DEALING WITH NEGATIVE PERCEPTIONS & SIDE EFFECTS OF PLAYING ONLINE GAMES. The negative perceptions regarding playing games online could be dealt by counseling the parents of young children. They should be motivated by telling them about the positive effects that online games could bring to children, such as problem solving skills, logic, hand-eye coordination, spatial and fine motor skills, resource management, planning, logistics, multitasking and managing multiple objectives. Given all of these benefits the parents could be motivated and their wrong perceptions regarding playing online games could be easily removed. Also, they should be guided that excessive use of anything would surely be harmful, therefore, children as well as the adults should divide their time between leisure and other activities. CASE SUMMARY/CONCLUSION This case study presents us with the success story of NCsoft as the leading game company in the online game industry. The case focuses on how it emerged from Korea, as a systems integration business and becoming a full gaming company. It diversified its simple product line into a number of successful products after the release of Lineage 1 & Lineage 2. The company now wants to diversify its products further in other overseas markets. It is looking for niche markets to target them with its those games that have not gained much popularity in other markets. The company also will have to formulate a new globalization strategy to meet its long term goal of becoming the world’s leading game player and promote its brand. The company also needs to  formulate strategies to overcome the competition coming from other online game players. It will also need to deal with competition coming from console game and video game developers. Ncsoft needs to develop strategies and perform detailed five forces analysis before entering the new world markets. One of the areas where the company had the opportunity to develop and create its market is the area of digital media gaming. The company could occupy this segment of the market also. It could develop a variety of product offerings in this area and capture the sales of this segment to churn a bigger market share of the global gaming industry. The company also needs strategies and their immediate implementation to maintain its top position in the world market. The company can do so by making its games more thrilling, joyful and reality based. They should include such elements in their games that reflect the personal lives of the people. Finally, they should also give people complete guidance regarding the positivity created by playing these internet based games.

Separation motiff in Night essays

Separation motiff in Night essays Separation is the simple act isolating someone from someone else. But yet this simple act can have a terrible result, especially if the two people need each other. This horrendous act of seizing a loved one from another occurs multiple times in Elie Wiesels Night. Millions of Jews had to suffer this separation under the hands of Hitler and the Nazis. This unbearable separation for many is a recurring motif in Night and in Elies time as a prisoner. The first example of separation is in Madame Schachter. She was separated from her husband and two eldest sons and the separation had completely broken her. This separation had such power over Madam Schachter that she became crazy and hysterical, which greatly disturbed Elie. It had an unconscious effect on Elie which gave him the urge to stay with his family. To be separated from ones family at this time was to be separated from the reminders of ones life. After separation, there was no longer any reason to live. Madame Schachter had already died on the inside even before reaching the camp because the separation was just too much for her to handle. Separation broke up families and lives. Upon their arrival to Birkenau, Elie was separated from his mother and sisters; Men to the left! Women to the right! This left Elie with the thought not to be separated from his father. Elie knew that to be separated from his father was to die. His father was the only person who loved him at these death camps. To take away his love was to take away Elies last strands of hope and of perseverance. To separate Elie and his father would be to take away Elies reason for living. At the march to Glewitz, Elie said, My fathers presence was the only thing that stopped me...I had no right to let myself die. What would he do without me? Elies only will to survive came from the knowledge he ...

Click Beetles, Family Elateridae

Click Beetles, Family Elateridae Click beetles, as you might suspect, are named for the clicking sound they produce. These entertaining beetles belong to the family Elateridae. Description: Click beetles are usually black or brown, with some species bearing red or yellow markings. Most fall within the 12-30 mm range in length, though a few species can be considerably longer. Theyre easiest to recognize by shape: elongate, parallel-sided, with rounded front and hind ends. A click beetles pronotum has pointed or spiny extensions at the posterior corners, which fit snugly around the elytra. The antennae are almost always serrate in form, though some may be filiform or pectinate. Click beetle larvae are often called wireworms. Theyre slender and long, with shiny, tough segmented bodies. Wireworms can be differentiated from mealworms (darkling beetle larvae) by examining the mouthparts. In the Elateridae, the larval mouthparts face forward. The eyed click beetle, Alaus oculatus, bears two enormous false eyespots on its pronotum, most likely to deter predators. Classification: Kingdom – AnimaliaPhylum – ArthropodaClass – InsectaOrder – ColeopteraFamily - Elateridae Diet: Adult click beetles feed on plants. Most larvae also feed on plants, but they tend to prefer newly planted seeds or plant roots, making them a pest of agricultural crops. Some click beetle larvae inhabit decomposing logs, where they hunt other insects. Life Cycle: Like all beetles, members of the family Elateridae undergo complete metamorphosis with four stages of development: egg, larva, pupa, and adult. Females usually deposit eggs in the soil around the base of host plants. Pupation occurs in the soil or under bark, or in some species in rotting wood. Overwintering occurs in the larval and adult stages. Special Adaptations and Defenses: When stranded on its back, a click beetle has an unusual way of righting itself to flee from danger. The juncture between the prothorax and mesothorax is flexible, enabling the click beetle to do a backbend of sorts. This movement allows a special peg, called the prosternal spine, to fit into a catch or hold between the middle pair of legs. Once the peg is secured in the hold, the click beetle suddenly straightens out its body, and the peg slips into a mesosternal groove with a loud click. This motion hurls the beetle into the air at a speed of roughly 8 feet per second! Some species in the tropics have a special light organ which they use to communicate with potential mates. The click beetles light burns much brighter than that of its cousin, the firefly. Range and Distribution: Click beetles live throughout the world, in nearly every terrestrial habitat except for the most extreme montane and arctic environments. Scientists have described over 10,000 species, including almost 1,000 in North America. Sources: Insects: Their Natural History and Diversity, by Stephen A. MarshallBorror and Delongs Introduction to the Study of Insects, 7th Edition, by Charles A. Triplehorn and Norman F. JohnsonFamily Elateridae - Click Beetles, Bugguide.net. Accessed online June 4, 2012.Elateridae, South Dakota State University. Accessed online June 4, 2012.BioKIDS - Kids Inquiry of Diverse Species, Critter Catalog, Elateridae, click beetles. Accessed online June 4, 2012.

Workplace humour is really just a bit of fun. Critically evaluate this Essay

Workplace humour is really just a bit of fun. Critically evaluate this statement - Essay Example Humor is used in all aspects of communication and merely everyone uses it in their conversation (Ann, 2004). These include religious leaders, political leaders, lawyers, doctors, managers, scientists, engineers, educators or directors. People are mostly stressed at work places and offices more than any other place. Documentation has been done and it shows that workplace or office humor is a good stress reliever, boosts morale, unites people, and helps in to ward burnouts. On the other hand it can be used to create hostility in the working environment and to alienate a worker which leaves them stressed at the long run. As a result workplace humor can reduce stress and at times it can be offensive to the employees. Humor is brought about by popular jokes which are mostly associated with employee’s accent, personal hygiene, age, sexual orientation, physical appearances, weight or even their work behavior like poor attendance or closely working with the boss. We are all aware that the lecturers and teachers rated the best in campus and other learning and educational institutions were those with funny stories, jokes; to them these were a way of capturing the attention of the students. It helped in increasing attendance and kept the students awake. The same case applies to work place; in a working environment with humor, the workers are energized and vigorous leading to increased productivity (Bob, 1989). In many instances women are the ones who are mostly offended by humor as many male employees make jokes about their physical characteristics like cleavage, weight and scars. At times many office jokes meant to evoke humor are not received to be jokes. These may lead to conflicts in the organization and lowering morale and productivity. At some organization, great task are involved in trying to balance the funny office humor and its offensive nature. Humor in itself is not a problem, the problem comes in when a person uses

Business Trend analysis Essay Example | Topics and Well Written Essays - 2500 words

Business Trend analysis - Essay Example The essay "Business Trend Analysis: Celebrity Endorsements for Adolescent Product Marketing" is a profound analysis of the recent trends in the Product Marketing. Researcher focuses on the link between celebrity culture and consumer capitalism is evident in all forms of mass communication. All advertisers know that when used properly, celebrities can be very powerful marketing tools and help amplify the effects of an ad campaign. At the same time they must be very cautious in the current market to utilize this strong influence in an appropriate manner with carefully screened or ‘foolproof’ endorsers to avoid the kind of negative repercussions felt by products recently endorsed by such Hollywood embarrassments as Paris Hilton, Brittney Spears or Lindsey Lohan. Advertising agencies must decide by what method to utilise celebrities for a campaign. Agencies are cautious of potential downsides much more than potential upsides if the campaign has a long-term strategy. Celebrit ies alone do not guarantee success as consumers understand advertising, know what advertising is, and how it works. People know celebrities are being paid a lot of money for endorsements and this knowledge leads them to cynicism about celebrity endorsements. Particularly within the adolescent market, where potential endorsers are teenagers themselves and thus highly susceptible to the kinds of sensationalistic headlines as those produced recently, it is wise to avoid celebrity endorsement as often as possible.