Four P’s of Redbox

4 Ps of Redbox Product Redboxs products consist of DVD, Blu-ray dish aerial and exposure stake rentals. Each of the discs come secu red-faced with a barcoded DVD case and are v eradicateed from a kiosk. These kiosks are self-serve, customer- interactive computer terminals that are available for semipublic use. Each of Redboxs kiosks rat hold up to 200 titles and 630 discs. Redbox is cognize for their signature color, being red, displayed on both their kiosks and their product cases. The color red was chosen to stand out and assist in attracting customers. At these kiosks customers flowerpot browse the selection of DVDs by categories such as genre, latest releases, most popular and alphabetical order. The rental period for the discs end at 900 the night after they were rented and good deal be returned to both Redbox kiosk location regardless of where they were rented from.4 Ps of Redbox adjust Like mentioned above, the DVDs and video games are dispensed from Redbox kiosks. The kiosks keister be found in grocery stores, pharmacies, mass retailers, convenience stores and straightaway food restaurants. There are approximately 31,500 kiosk locations across the join States, Puerto Rico and Canada. If a customer wants to know where the closest Redbox location is or is having trouble finding a Redbox location, they adopt two options they can transfer the Redbox mobile app on their cell phone or text the news program FIND to the number 727272. According to the official Redbox website, 68% of the United States population lives within only a five minute drive of a kiosk, which is very convenient for the customer.4 Ps of Redbox Price The photograph rentals originally started out at just $1 a daytime (including tax), but due to expenses the company has incurred, the movie rentals are now up to $1.20 a day. Blu-ray discs are $1.50 and video games are $2 per day. The DVDs and video games can be purchased with only a debit or credit card. For every extra da y the customer holds onto the disc, they will be charged for another rental period. The maximum rental period is 25 days, and the maximum rental charge is $25. So, once the maximum charge is reached, the disc becomes the owners to keep and does not need to be returned.4 Ps of Redbox forward motion For promotion, Redbox offers their Redbox Text Club which sends out deals, large-mindedbies and free promo codes every month to customers who have signed up to receive text messages from them. Redbox also offers their Refer-A-Friend Program. With this program, individuals can receive rental credits for referring new customers these rental credits can then be redeemed and used towards progress toting a free rental. Individuals can also receive freebies, reviews, and the latest news from if they follow Redbox on Facebook. If customers decide to reserve a DVD or video game ahead of time, they can also receive rental credits and get their first reservation rental for free.