Business Trend analysis Essay Example | Topics and Well Written Essays - 2500 words

Business Trend analysis - Essay Example The essay "Business Trend Analysis: Celebrity Endorsements for Adolescent Product Marketing" is a profound analysis of the recent trends in the Product Marketing. Researcher focuses on the link between celebrity culture and consumer capitalism is evident in all forms of mass communication. All advertisers know that when used properly, celebrities can be very powerful marketing tools and help amplify the effects of an ad campaign. At the same time they must be very cautious in the current market to utilize this strong influence in an appropriate manner with carefully screened or ‘foolproof’ endorsers to avoid the kind of negative repercussions felt by products recently endorsed by such Hollywood embarrassments as Paris Hilton, Brittney Spears or Lindsey Lohan. Advertising agencies must decide by what method to utilise celebrities for a campaign. Agencies are cautious of potential downsides much more than potential upsides if the campaign has a long-term strategy. Celebrit ies alone do not guarantee success as consumers understand advertising, know what advertising is, and how it works. People know celebrities are being paid a lot of money for endorsements and this knowledge leads them to cynicism about celebrity endorsements. Particularly within the adolescent market, where potential endorsers are teenagers themselves and thus highly susceptible to the kinds of sensationalistic headlines as those produced recently, it is wise to avoid celebrity endorsement as often as possible.