Business Ethics Degree Case Study Example | Topics and Well Written Essays - 1500 words

Business Ethics Degree - Case Study Example If the business goes down and profitability gets affected, this will have a direct impact on the salaries and perks of the workforce. On the other hand if there are more activities on the runway, expansion of the functional areas, addition of another runway, that implies better promotional avenues for the workforce and more job opportunities. The management (top management): The top management can be clubbed with the workforce as well, but this body being a policy making body, is supposed to be answerable to the adverse reactions in the media, NGO's concerns, passengers woes etc. Therefore if the functioning is smooth at the airport, that's a happy situation for the top management as it gets a pat on the back, besides of course, hefty remuneration. The passengers i.e. air travellers: Air travellers are the key customers of the services being offered by an airport. If there are additions in the facilities, it results in reduction of the waiting time in queues, better ambience, more spacious waiting lounges, more facilities at the airport etc. Such additions are bound to delight the customer. If the runway capacity increases, that implies lesser delay in landing and take-offs. This works to the advantage of the air travellers. The investors: Since BAA is a public... All this certainly helps the investor as better dividend can be expected on the investments. The residents living in the vicinity of the airport: Adding another runway implies more aircrafts landing and taking-off in quick succession. This might lead to more noise pollution in the surrounding areas, which might rob off the area residents from their well-deserved peaceful time with their family members, guests etc. BAA will therefore have to take extra care towards reducing the noise levels, which could imply making some additional investments. The airlines: Airlines will of course be the happiest lot with the addition of another runway, because that results in; Less fuel consumptions, as the aircraft doesn't have to hover over the airport, waiting for its turn to get the landing space. Customer satisfaction, as the carrier is now able to maintain time discipline in landing as well as in take-offs More parking space for the aircrafts near the runway, which saves time and money incurred on towing the aircraft to another corner of the airport. The suppliers and other business associates: More business implies more business activities for the suppliers and business associates of the airport as well as the concerned airlines. The Government: If BAA is able to satisfy its customers, able to maintain international quality standards, earn more profits, that implies a happy situation for the government. But if the airport gets a flak for its functioning, NGOs are up in arms against the policies, the governments has to spend considerable amount on placating those concerns. 1.2. From a utilitarian perspective, would you argue for or against the proposed new runway From the utilitarian perspective I will surely argue for the proposed new