Is there a market for wool suits that are washable?

drip-dry wool suits with bewitchingst material and craftsmanship argon truly popular among men. Many Australian and Chinese companies be now introducing utensil wash-and-wear new blend of wool suits for increasing the sale of these suits among professionals. In 2005, a Chinese businessman and movie star in peg venture with Helain Group introduced washable wool blend suits with high quality, particular performance and easy care. Helian group is mainland Chinas one the largest manufacturers and retailers of menswear. They score around more than 250 retail shops in all over China and production of 3 million per year (Yin introduces, 2005)These suits were make with special immingle material to maintain their style and shape even after implement wash. Retailers have always been interested in buying and merchandising washable wool suits to enhance their sales and popularize their use among new generation.Washable wool suits are foodstuffed in key regions of China and Australia and displayed at several(prenominal) trade shows and exhibitions in retail stores. Washable wool suits, which were introduced in China, were do with Australian Marino wool. As these suits were introduced it was expected that demand for Australian Marino wool provide increase. These wool suits were specifically introduced for increased performance and new innovative styles (Yin introduces, 2005).In 2003, Australian company AWI and Berkeley were the first to develop the technology of these suits. Later these were introduced in China in order to increase demand for Australian wool. before long China is the largest buyer of Australian wool. Washable wool suits are withal becoming popular among separate Asian countries.According to Furong, President of Heilan, instauration of auto washable wool blend suits has put Heilan group at edge of others and a major step in improving their market share. In addition, he believes that the suits they produced were easy to care, easy washable, convenience and cost hard-hitting and has huge market potential in China (Yin introduces, 2005).The choose for motorcar washed and dried suits was too felt among Ameri post and UK professionals. Men are usually looking for suits that can be machine washed, dried and can be worn without the needed of ironing. However, one problem they face is wrinkles that come in soon after machine wash ruining the expensive fine suit. The second thing of concern to men is the need of well creased and press suits during their jobs and business meetings. Young professionals are more interested in having such(prenominal) suits.For some masses suits are not just for convenience just now they are worn to increase your reputability and status while you get going among the company of respectable people, as noticed by a fashion historian, Anne Hollander (Rohwedder, 2006). Many professionals prefer machine wash than going to dry clean because its easy, fast and cost effective for them.Kenny Cook, a 37-year-old desk clerk for Royal charge in London, plans to buy one of the new suits for a friends wedding later this month. Mr. Cook says he eats lunch at his desk and often drops a piece of his sandwich on his suits. I cant be bothered to go to the dry cleaners, says Mr. Cook. But Ive mastered a washing machine. (Rohwedder, 2006)According to a report the new machine washable and dryer-friendly wool suits are made with 45% wool, 52% polyester and 3% lycra. That prevents wool to become as a wet as in its original form. Sale of such suits is also going high in UK and USA. However, most men think that these suits are not very hot, scratchy or shiny (Rohwedder, 2006). US retailers give care Nordstorn Inc think that wash and dry suits is a great innovation and needs more development.But Catherine Hayward who is director of fashion design at British magazine thought that there is no need to have machine washable suits as these are needed to work at respectable organizations not fo r gardening or meat market (Rohwedder, 2006). However, different people have different thinking and many have considered a need for machine washable suits. Sales in China, USA, UK, and even in other Asian countries is gradually increasing.Works CitedAustralia Yin introduces Heilans washable wool blend suits (2005) . Retrieved from World Wide Web http//www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=10076Beyond the Bale turn out 16 Wool Suits Chinese Buyers.Suitable Attire? Suit Goes in Washer, Dryer, But Traditionalists Recoil This is the Antichrist (2006) Retrieved from http//online.wsj.com/article/SB114548666330130509.html?mod=todays_us_marketplace