Topic: "Four Best-Practices for Renovating Your Brand—Before It's Too Late"

The purpose of this paper is to write an analysis of an article that discusses an sight of merchandising management. During my research I was attracted to an article by Fred Geyer Titled, ? four- key out Best-Practices for Renovating Your Brand?Before Its Too Late?. After say Geyer?s article, I found his reasoning for identifying the fatality to geld how a firms patsy is represented early in the cross life cycle (PLC) phase of maturity rather than git in the decline phase as essential to despotic change results. He also pointed out that the ablity to identify the expect for change fecal matter be instrumental to sustaining note equity, brand postioining, and suces replete differentiation. Geyer points out that there is no doubt just about firms that can recognize the need for change in his statement, ?Stories of marketing heroes who trans new poorly performing brands never fail to enamour us: the transformation of Dove into an empowering brand; the shift to he althier take for McDonalds; the rebound of Hewlett Packard in the PC market?. It is the unpredicted marketing heroes who renovate their brands while they argon strong and growing. They spot ever-changing market dynamics and address them as opportunities out front they sop up time to develop into threats. Their reward is alacritous profitable emersion without the negative headlines (Geyer).

But on the contrasted there are many companies that are not as adept at being responsive to market changes. So how can you do something before it?s too late? Geyer outlines four keys to brand transformation in the maturity p hase of the PLC. They are: 1. catch a holis! tic understanding of the brand, 2. seem for segment swings, 3. steal the underlying issues, 4. Apply the right strategies. A holistic, customer-driven understanding of the certain brand and a vision of the brands future day are all important(p) to proactive... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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