Ethels Chocolate Factory

Ethels java Lounges Claudette Harrington Professor Kelly MKT100078VA012*1118*001 (Principles of Marketing) Fall 2011 Date (put in date of submission) 1. Describe the type of consumer buying last that beaver fur describes the choice to indulge at Ethels. The type of consumer buying close that best describes the choice to indulge at Ethels umber Lounge is limited decision qualification. This type of decision qualification requires low level involvement (although higher than routine decisions) because the consumer exp removes scarce if moderate effort in looking for information or in considering different alternatives. Also limited decision making happens when the consumer has previous product experience but they might be unfamiliar with Ethels brands. The Mars Corporation is an older appointment that is well known yet has made many changes for Ethels Chocolate Lounges by taking many of their ideas from companys like Godivas and Starbucks. When Mars In c, made changes to its coffee labor because of previous bad experiences the lounges become fairly unique compared to early(a) chocolate lounges. However before the consumer chooses to buy Ethels chocolates he/she will likely evaluate several other brands frame on the ambiance, promotional claims, and their prior experiences. 2.

Discuss the factors that influence a consumer to spend money and time at Ethels. The factors that influence a consumer to spend money and time at Ethels café end include undivided, cultural, social, and psychological factors. Individual factor consists of g ender, age, personality, lifestyle, and atti! tudes. According to the lawsuit reference study, Joan Steuer, President of Chocolate Marketing claims that, for women, jazzing chocolate in a luxurious lounge is like taking a candle lit bubble bath. Ethels is appealing to the individuals gender, self-concept, and lifestyle. By stating that a customer can enjoy chocolate in a luxurious lounge theyre real catering to the...If you want to get a skilful essay, baffle it on our website: OrderCustomPaper.com

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