Advertising and Magazines

Advertisers Drives on Magazines Many diverse roles of magazines argon made for dissimilar tar sign on audiences. Advertisers character saw, a magazine that focuses on the turn and wilder side of life and the relys of the male counterpart specially the Experiencer fictional character, as a medium to position their goods and services. In the phrase What We Are to Advertisers, James B. Twitchell defines the word Experiencer as a type of consumer- crowd that is enthusiastic, impulsive, and even reckless. This connotates people who atomic number 18 young, satisfied, happy go lucky, and perhaps at the age pose of eighteen to thirty which is the alike age-range byword is rendering to announce with. He also mentioned that they are politically and personally uncommitted. This office that people in this group are unmarried, undereducated, and maybe those whose income take place below the degree level. Advertisers motivation this type of consumer-group because the people in it penury the serene stuff. large number in the age-range of eighteen to thirty feel the need to expire in the cool society. Maxim uses mens room desires to influence its readers. What are men unceasingly interested in? Things like sexual practice, cars, alcohol, sports, and games.

Advertisers, on the another(prenominal) hand, use and manipulate this situation to their advantage so they bunghole advertise products to the Experiencer type of men. On the cover of the July 2009 variance of Maxim is the female model Olivia Wilde wearing an almost-see-through type of textile ring by the contents of the maga zine with the word sex in bold and enlarged ! letters. This Technique really catches most, if not all, mens attention. On the first page of the magazine is an advert of a motor oil brand called Valvoline. It is placed in Maxim because it is directed towards men. Why? Men like Cars and they try to use their cars to attract the ladies which lead back to sex. Another mens desire would be Alcohol. There are quite a some different brands of alcohol in this magazine and most, if...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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