Identify Motorola's Strategy in China

SWANSEA UNIVERSITY School of Business and economics MBA Management Report appoint Strategies of Motorola in chinaware Limei Jia 613113 Contents executive director compact Introduction Literature Review Methodology Analysis and backchat A Why Motorola invested in China 1. Economic backcloth of China 2. Foreign Direct Investment B The study factors for Motorolas success in China 1. Management strategy 1) Six Sigma 2) Culture 2. combative Strategy 1) Targeted to market segments 2) engineering and design innovation 3) Localization strategy C reality a good citizenship Executive Summary Introduction The telephoner which I chose for synopsis is Motorola (China) Electronics ltd which has been split into two different companies straightaway, Motorola wandering Devices and Motorola Broadband & vitamin A; Mobility Solutions. No matter in the away or present, Motorola in China is an interesting case and its ups-and-downs cost paying attendance to, so I am going away to analyse the strategies of Motorola in China in this research.

Many Chinese people began to sack out the cellular phones from Motorola products, as much(prenominal) portion providers as Verizon, AT&T, and Sprint use cellular devices that Motorola creates and manufactures. Motorola has a wholly-owned gild, a holding company, 24 subsidiaries and 9 occasion ventures, with to a greater extent than 12,000 employees in China. By now, the check investment of Motorola in China is more than 3.5 billion dollars. by and by 19 years o f development Motorola has make a grand suc! cess in China and is now a wide known brand. Business Week claims that, inappropriate Microsoft so far, Motorola has gain a good reputation in China repayable to its sustained investment and open attitudes. As well as high R&D spend the company has also participated in social activities such as Chinas Project Hope in which 40 direct schools have been built, 500 teachers have been deft and funding has been provided for oer 9,000...If you want to get a adept essay, order it on our website: OrderCustomPaper.com

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