Coca Cola and IT Logistics Assignment Example | Topics and Well Written Essays - 750 words

Coca Cola and IT Logistics - Assignment ExampleSupply Chain forms the keystone of logistics. Automation makes the supply chain extremely efficient. All kinds of transportation delays are removed. Transportation delays occur due(p) to the presence of manual system in the different stages of supply chain. They cause delay due to the internal limitations of physical labor. The positive consequence of automation in supply chain is that the concerned parties can score their supply on time. Moreover, companies can also reduce their cost of holding and carriage cost.Up to involution inventory data can help prevent conditions of stock completion. The stocks can always be obtainable on time. It will reduce customer waiting time. A customer can easily realise out the product of his necessity. It also facilitates reduction of overhead costs like cost of labor, and inventory (McFarlene, n.d.). In this context a very appropriate automation technology used is the RFID Technology.The RFID (R adio Frequency Identification) technology plays a very all-important(prenominal) role in the supply chain distribution of Coca Cola. The primary cover of this technology is in bar code reading. Bar codes have to be read to ascertain close information regarding the product such as price, manufacturing date, and date of expiry. This informations are very important for the customers. Another sphere of application of this technology is in the form of what is called smart shelves in the retail stores.

The topic is to answer the case questions that are in box Coursework

The topic is to answer the case questions that argon in box - Coursework ExampleTherefore, the statement is correct since profligates are different and cannot all adopt alike(p) strategies.Multinational firms have many departments and consentaneouss, and there is a high probability of the organizations operations not cosmos smooth. The international markets are very uncertain and hence there is a need to combine desegregation and differentiation in order to operate effectively even with the uncertainties. Performance ambiguity occurs when the firm cannot determine the reasons as to why a subunit or a department is experiencing difficulties. It is demand that a firm predict possible causes and consequences of performance ambiguity before venturing into an international or a transnational strategy. disposition the causes and consequences leads to designing better performance strategies, and losses areminimized. The main reason for an expansion is maximization of profits.it is n ecessary that performance ambiguity is avoided by understanding its possible causes and consequences so that the firm does not fail to fulfill its aims.Organization architecture determines how decisions are made, how individuals are and how performance is evaluated (Miles & Snow, 2003). Transnational organizations have complex environmental demands that contain flexibility in internal integrative process. There is a tendency to have conflicting domestic and foreign operations, and so each unit should operate individually. An international divisional structure should beadopted. altogether units will operate individually but under one overall management. The operations of one unit will not influence the other units. Each unit should be independent and should adapt to its assembly line environment. When each firm operates individually, controlling becomes easy since mistakes can be identified and corrected without affecting the whole organization. Shared decision-making isavoided. A firm that requires globalizing is subject to operating in diverse forms of business

Humanism in Utopia Essay Example | Topics and Well Written Essays - 750 words

Humanism in Utopia - Essay ExampleHe was born in capital of the United Kingdom to Sir John More who was a famous judge. He studied at St Anthonys School in capital of the United Kingdom and as a teen he served as a page to Archbishop Morton who said that More would be a great man. More went toOxfordto study under William Grocyn andThomas Linacre. During his stay, he made comedies and focused on Greek and Latin literature. He translated the Latin biography of the famous Italian humanistPico della Mirandola. Afterwards, More returned to capital of the United Kingdom to pursue law and he was admitted toLincolns Inn as a barrister. Despite of that, he did not automatic all toldy follow his fathers shadow. He was confused between a religious life and a life as a civil servant. During his stay at Lincolns Inn, becoming a monk was in his mind and studied the theCarthusian discipline. The religious habits were permanently became part of his life. Later on he immovable to take the path of a civil servant and a marry life (Luminarium). He married Jane Colt and they had four children but Colt died young. He remarried for the sake of his children to Alice Middleton who was six years older than him. Middleton became a good woman of the house although she was different from More. More then became a famous judge, lawyer and a personal secretary to atomic number 1 VIII. He was then executed when he did not sign the oath making the king as the supreme head of the church in England. He still left a legacy and 1 of his famous works is Utopia (Liukkonen and Pesonen). His idea on Utopia was greatly influenced by the ideal of humanism. The broad concept of humanism is concerned with the what aspects to become a human or human-being centered (Fowler 5). Humanism can also be defined as the term pertaining to a famous social philosophy and intellectual and literary currents from 1400 to 1650. The concept favor the classical pagan beliefs revolving around the philosophy of secula rism or the appreciation of worldly entertain custodyts. It also promoted individualism. prosperity and growth in trade increased the interest in materialism or worldly pleasures until now though people formed allegiance to the Catholic Church. Humanism therefore pushed forth the ideas of classical writers on social values and secular attitudes. Humanism embraced the mystical and aesthetic aspects of the period before the development of science. state were not free from the ancient authority. They transferred authorities instead of removing them. The humanists followed and read their authorities due to aesthetic pleasure and moral uplift (Kreis). The characters of the book Utopia were Thomas More, Peter Giles and a fictional character named Raphael Hythloday. More was a London public servant who wrote a letter to his friend Giles in Belgium who was an editor and clerk. The story was dual-lane into dickens books. In book one, the background of Hythloday was introduced and More m et Hythloday because of Giles. Hythloday was a Portuguese explorer who sailed to the New serviceman with the Italian explorer, Amerigo Vespucci. He traveled in the New World and became close to the Utopians. The conversation of the three men revolved around the existence of the New World and compared it to the European political and economic issues. Book two unfolded the information regarding Utopia as Hythloday revealed it to More and Giles. The history, geography, social customs, legal and political systems, economic structures, religious beliefs and philosophy of Utopia were all tackled. Utopia started when General Utopus civilized the area and turned it into an

Criminology Case Study Example | Topics and Well Written Essays - 1250 words

Criminology - Case Study causeThe availability and computing of crime statistics is a vital component of law enforcement. Crime statistics provide us with important facts that theories must then explain. During the step-upd crime rate of USA during 1980s, the criminologists strugged to justify the unexplained increase in crime rate through bring out the nation. However, during mid-nineties the same country experienced a decline in the crime rate and thus it is without delay essential for criminologists to discover the root causes of crime in order to understand this trend. The who, when, where, how of crimes is addressed by the quantitative techniques of measuring crime and which atomic number 18 vital in answering the why of crimes. Measuring criminal behavior is not just an academic exercise in futility, for it can fruitfully be used in evaluating criminal justice policy initiatives, policing, judicial and punitory administration amongst various other uses.Siegel, (183-227) b elieved that criminal behavior was a function of the human ability to fill an individual course of action. Psychological theories of crime which justify the reduction in crime rate during 1990s began with the view that individual differences in behavior may make some people more incline to committing criminal acts. These differences may arise from personality characteristics, biological factors, or social interactions. There are many a(prenominal) other theories that attempt to explain criminal behavior, but that is beyond the scope of this essay. Now, having learnt about crime and criminology, it is now necessary to throw some light on the root causes of crime. DiscussionAlthough there were several specific crimes which were on the rise during the increased crime rate of 1980s, those crimes experienced a reduction during 1990s. However, while intimacy in crime has always been high, understanding of why it occurs and what to do about it has always been a problem. populace offi cials, politicians and experts offer simple and incomplete solutions for obliterating crime, whereas academe invariably offers abstract interpretations and suggestions that often have little concrete value. As in most areas of human behavior, there is no shortage of experts but there are very few effective solutions (American Journal of Sociology, 3920-4259)According to Siegel (183-227) criminologists studying the trend of crime rate in USA during 1980s and 1990s have rarely shown interest in the aspect of situational crime prevention. Criminologists mount theories and conduct research to understand and explain criminal behavior. A theory attempts to make sense out of many disparate observations (or facts) by stating a general principal that connects, integrates and explains them. A good theory is passing valuable in that it extends our knowledge beyond the facts in front of us (the raw data), enabling us to predict how others might behave at another time and in another place (Oj p.usdoj.gov, 2007). criminological theories based on biology, psychology were both, at one stage dominant in the field yet the vast majority of current criminological text employs sociological theory and research. Biological and psychological explanations bequeath be examined in the following essay however there will be a centralize on sociological theory.It has been said that a theory of criminal conduct is weak indeed if it is naive by a general psychology of human

Business Strategy High School Essay Example | Topics and Well Written Essays - 750 words

trading Strategy High School - Essay ExampleTheir size has left them vulnerable to more waxy competition that can produce at a lower apostrophize.Opportunities They have an ideal opportunity to considerably expand their grocery store sh atomic number 18 in the cordless market. Though the distri simplyor network is currently a weak spot, Smith and White has an opportunity to restructure their distribution to their benefit. Their large size and brand credit rating would give them the opportunity to form channel partnerships or enter direct marketing outlets such as through a web site.Threats Their largest competitor, Makatume, can vie on price. Makatume has older battery applied science, but has the cost structure to develop new technology, enter that market, and pre-empt Smith and White. Smith and White would be forced into a follower position on technology and price. Also, Able is on the horizon with a strong cordless product. They have been seeking a buyout or merger, which could reinvigorate them as a major panic. There ar in any case several smaller companies that have no barriers to expanding and innovating.Smith and White needs to take 3 aggressive actions Reduce costs, enter the battery market, and differentiate the professional line. This would be accomplished by make the professional and consumer lines separate line of work units. Relocate the manufacturing of the professional line to a lower cost environment. break away a superior cordless line for the professional products to compete directly with Makatume and re-brand it with a similar but more robust image. The rebranding would have the required fundamental changes to the product to create a positive market acceptance (DeYoung 2006). The brand recognition and battery technology would differentiate the product. This would hold off the need to compete on price (Day & Reibstein 1997 p.36). Smith and White would be in a superior position with newer technology and higher voltages.Smith and White should then use the battery technology and transfer it to their consumer brands and take market share from Able Co. These products could be sold through distributor partners. Resources would need to be dedicated to rebuild the distributor relationship, but this will be vital. The long-range plans would include renovation or relocation of the consumer business to a lower cost area. SWOT Analysis Strategic PlanningMakatumeStrengths Makatumes dominant place in Japans market gives them a great force for entry into the US market. They can easily increase their tax revenue by capturing shares of the US market. They would not be in a position to need to spend resources protect an existing position. They also have the advantage of their new plants and their low cost structure. Their dedication to the professional market has simplified development and marketing.Weaknesses Though their dedication to the professional line can be a strength, it is also a limitation. It limits the market and restricts the outlets. Their current battery design is old and needs redeveloped. This will drain resources in the near term. They also suffer from low brand recognition in the US. Threats The most immediate threat is the exchange rate fluctuation. It may make it difficult to borrow or finance any expansion. They are also threatened by the several competitors that have a small market share. Makatume has no situation advantage over them.

BCEN Essay Example | Topics and Well Written Essays - 1000 words

BCEN - Essay Exampleorever Young is guided by a armorial bearing to become the worlds leading distributor of ingrained foods, create a healthy family for the in store(predicate) through quality products, enhanced supply chains and well- adept staff. We are committed to a develop tommorow and will, therefore, use the available technology to ensure customer experience is enhanced.Our greatest strength is the free grace and continuous encouragement that we have received from our clients. In the last twelve months, our customer base grew with a margin of 15% on referrals alone. The referrals signified the great deal of trust placed on our products by our clients. The customer loyalty we enjoy makes it possible for us to make profits above break-even. In numbers, we add for about 30 million households with a potential of growing the number to 100 million in the next five years. As we venture into the world market, we are encouraged by the fact that the organic food market is growing each year and has a net value of US$45million which hasnt been fully achieved.Over the years, Forever Young has acquired state of the art equipment that confront our products a competitive marge in quality and cost efficiency. Being able to achieve high quality at clinical depression prices is a strength that any firm would like to achieve, and we have done it with the corporation from our highly trained staff.In such an expensive market, capital can be a limiting factor. For us though the amount of capital available for investment is high and the continuous interests from investors and our good credit rating give us an advantage when it comes to requesting for funds for new investments.In our 12 years of operation, we have developed a unwavering staff training regime that allows us to employ and attract the best experts in the market. This strong programme has ensured that staff morale is always high which reflects in our sales and customer service provision.Organic foods have never been cheap since production cost is high. With

Commercial Law case study Example | Topics and Well Written Essays - 1500 words

Commercial Law - Case Study ExampleIt did not lead Rein AJ to interrogative sentence the general veracity of the plaintiff.(c) The defendant in his affidavit verbalize nothing about having received an vortex from the plaintiff for $150,000 (the plaintiff on his evidence made no such offer in the mobilize conversation). It was not put to the plaintiff that he had made an offer to the defendant or that the defendant had spurned it. The defendant swore in the witness box however that it had been said in an answer in jump examination. Given that that was his explanation for why the plaintiff was not entitled as highest bidder, Rein AJ found his chastisement to refer to it in his affidavit surprising and his evidence on this point difficult to accept.(d) The plaintiff said that when he spoke to the defendant, the defendant told him that the Wirraway had a current airworthiness protection. The defendant when cross examined on this said that the airworthiness certificate had expired in July 2006. He said he did not recall if he told the plaintiff that in that location was a current airworthiness certificate.(e) The defendants version of events, which involved him saying that he would not agree to sell the aircraft unless the emptor inspected it, is not credible and particularly so since he listed the aircraft on eBay for sale without any indication that the vendee should inspect first.(f) Further the defendant had also listed the Wirraway on the Buy now section of eBay for $275,000, and claimed that had anyone clicked on that he would not have sold if the Wirraway had not been inspected (T40-T41), which further diminished his credibility.(g) The defendant himself had purchased many items (including Vintage gondola car parts) on eBay and knew that he was entitled to the items when he had been the highest bidder, and Rein AJ found his assertion that he did not learn that he was committed to sell as somewhat surprising.Question 5The defendant argued there wa s no binding and enforceable agreement, what were the components of this argument (4 marks)The defendant accepted that both he and the plaintiff accepted, by clicking on an accept button, the terms and conditions of eBay but the defendants argument was that there was no binding and enforceable agreement as between the plaintiff and the defendant. To support his contention

Obesity Essay Example | Topics and Well Written Essays - 1250 words - 1

Obesity - Essay ExampleA wellness Survey in England showed that 24.5% of adolescents above the age of 15 were suffering from obesity. It also showed that 13.9% of the children between the age assemblage of 2 and 10 years were suffering from obesity (Department of Health 2009). Similarly other researches show that the rank of obesity in UK has increased to 22.1% in males and 21.9% in females (Information Center 2006). Obesity is defined as an overindulgence of body enlarge accumulation or adiposity with multiple organ particularised adaptive or maladaptive consequences (Iacobellis 2009). Causes Obesity can be vexd by both divisortical and environmental factors. Genetical factors look up to the genes of the human body and any mutation in them. In human beings there is a gene known as the Ob gene. This gene is responsible for the risk of obesity in many individuals. all change in the gene induces to obesity in the general population. The gene is related to a hormone known as leptin in the body. Leptin is a hormone or transmitter which helps in conveying specific signals to the brain. The body fat has to be maintained by this hormone as it sends signals to the brain to regulate the metabolism of fat (NCBI 1998). Other than the genetic factors the disease also occurs because of the environmental factors involved. ... Increased fat in the forage is a reason because of which people get obese. Obesity has also been known to be related to mental pathologies. Depression and eating disorders much(prenominal) as binge eating increases the level of stress individuals. Obesity itself causes a person to face from several psychological disorders too. These include the lowered self confidence of an individual along with less motivation to carry out specific tasks (Biddle et al 2009). Effects The effects of obesity ar spread all over the body and can result in several health conditions. It is a pathological state which has a huge effect on the cardiovascular syst em. The increased fat in the body leads to elevated fund pressure and hence increases the risk of stroke and coronary heart diseases. The blood flow in the individual increases and the lumen of the vessels in which the blood flows, decreases simultaneously because of excessive deposition of fat and cholesterol. This excessive deposition of cholesterol and fat is also known as plaques and leads to emboli. Emboli are clots which have been locomote from one position to the other. These clots can reach areas far from the heart such as the brain. Emboli can lead to immediate death if they reach a certain part of the brain. Obesity also increases the risk of cancers such as breast cancer, colon cancer and endometrial cancer. It is known to be a major cause of diabetes mellitus as it results in the resistance of insulin within the cells. The musculoskeletal system is also affected as the joints make out immoveable and this result in osteoarthritis. The respiratory system can also be aff ected by obesity as an obese individual may have difficulty in breathing he is sleeping. This condition is referred to as Sleep

Steve Jobs Research Paper Example | Topics and Well Written Essays - 1000 words

Steve Jobs - Research Paper workoutHis mother, however, wished him to be adopted by another couple that were colleagues at the graduate programme. Her mother signed the bridal papers after being reassured that the child would be supported and encouraged to go to college notwithstanding him having only attended High School (Wikipedia par. 6). When later asked about his adoptive parents, Jobs stressed that they were his parents. His real parents, however, did unite in 1955 exclusively divorced in 1982 after they had had a second child Mona Simpson who is a novelist. When Jobs was quint years of age, the Jobs moved to Mountain View California. His parents adopted a daughter, Patty, Later. Paul was a apt soldiery and worked as a mechanic and practiced carpentry (Wikipedia par. 6). He taught his son basic skills in electronics and handy work. This later became his hobby. Jobs was taught how to read before going to school by his mother, Clara, who was an accountant.Jobs was very fr ustrated by ballock school system. When he attended Monta Loma Elementary school, he would play pranks on others. The school authority were of the melodic theme that Jobs skip two grades owing to his excellent scores but his parents chose that he skip just one. He schooled at Cupertino Junior High and Homestead High School, both in Cupertino California. He made friends with his neighbour Bill Fernandez while at Homestead. Fernandez acquainted Jobs with Steve Wozniac, who was very extraordinary with electronics and computers (Moisescot par. 3). Wozniac and Fernandez showed Jobs the first computer that they had built and called The skitter Soda Computer and he was very interested. Wozniac attributed the name of the computer to the fact that they drank cream soda much when they were working on the project. He said he and Jobs had attended the same High School but had not met there. After graduating from high school in 1972, Jobs joined a college in Portland Oregon called vibratin g reed

Radiality as a Comprehensive Behavioral Model Essay

Radiality as a Comprehensive Behavioral personate - Essay ExampleThe origins of the radiality as a foundational cultural model in the domain of spatial affinity may be traced to the island nation of Tonga (Bennardo 2009). Tongan language has only 3 linguistic representations of spatial relationships. This makes it a simpler contract than languages with many more because correlation interpretation is reduced to fewer permutations.The concept of radiality impacts otherwise realms of sympathy within anthropology. It correlates with intellects of religious belief (Bennardo 2009). It explains theories about spatial navigation and material possessions. It also financial aids in our apprehension of kinship patterns. This method of interpretation contributes no less to our taking into custody of social relationships. It seems cognitive processes of language labor and interpretation manifest in gross behavioral patterns.Methods of radiality modeling result in a broader understanding of social relationships with respect to language (Bennardo 2008). Looking for a cultural model of social relationships in Tongan, investigators still linguistic, experimental, and social network data. They focused on the core concept of the model where Ofa is giving, either giving help from higher to lower or giving duty or respect from lower to higher. Surveys were formulated to study spatial linguistic correlations to cognitive beliefs.Three semi-structured interviews were used (Bennardo 2008). One was about how individuals perceive social relationships amid others where participants answered questions about the existence and composition of groups in their small town, their island, and country. Another was about individual personal relationships where participants answered questions about their relationships to other people in the village. Still, another was about indirect social relationships where participants told a story that occurred in their village that they thought repr esented village life. From 60 interviews of about 24 hours of audiovisual recordings verbal coders went to work.They conducted statistical analyses of language to uncover certain obviates. They applied methods of metaphor and keyword analysis to identify specific correlations (Bennardo 2008). Metaphor analysis include certain priorities first to identify metaphors, second to sort them by type and identify key words, and trio to locate organizational principles. Key word analysis included four words that appeared during the metaphor analyses Ofa love Fatongia duty Kavenga lighter duty Fakaapaapa respect. The results of these tests yielded the pursuance information about Tongan culture.Researchers found a number of relevant cognitive behavioral principles as a result of their statistical analysis. It seems society is hierarchical to the Tongans (Bennardo 2008). Individuals are located at different levels of the societys ladder. Ofa love link up these individuals to make them a who le. The king and elite are connected with the Divine as evident in the shininess of their bodies. This work has provided a greater understanding of language and relationships in Tongan society.How does radiality impact our understanding of social relationships It does so by providing a method of understanding for describing how language influences cognition and social behavior. Its practical(a) value is evident in its contributions to behavioral

Elie Wiesel,Night (1958) Essay Example | Topics and Well Written Essays - 500 words

Elie Wiesel,Night (1958) - Essay representativeReligiously he tends to ask God why in all(a) these diversities befell him. Mentally, Ellie watched his father die and was separated from all the female members of his family. Upon looking at the mirror, Elies eyes revealed a person that was transformed into a worried person. From his inception at the camp he was a young, phantasmal and loving boy, but when he left-hand(a)(a) the camp he was totally broken. It is from this point that his view on the world had changed completely.In order to claim an insight of how Elies views of the world changed, two significant aspects will be looked at, that is, religion and mental/ horny aspects. To start with Elie states that Never shall I forget the moments that murdered both my God and soul and turned all my dreams to dust (p.32). This description of Elie regarding his religion is as a result of the difficulties he and the Jews faced in the camp. Elies faith undergoes a crisis because of how he watched his own father and others undergo a torturers death as easily as the deplorable living conditions he was subjected to. It is at this point that Elie underwent a major change as he tried to reconcile all the difficulties he and others were facing together with the beliefs he had been taught about God. He does not deny God, but he chooses not to remain silence regarding why God left all these difficulties face them. Elie thus changes his perception that God is merciful and just and he comes to a final stage that he will not just sit there and wait for his death. From the beginning of his experience, Elie was a religious person, but in this new world all the aspects and teaching of religion became meaningless for he had at sea his faith.With regards to mental/emotional aspect, Elie also tends to change his view of the world considerably. He thought of the things that he would neer do and the circumstances that have made him to be repulsive in this context. For instance, Elie states I gave him some of my

A New Begining Research Paper Example | Topics and Well Written Essays - 1250 words

A New Begining - Research Paper ExampleA group of 10 is a good sized group and testament be subject to be managed within a short amount of time. We depart have the initial screening through and through doctors, only we will also provide a short questionnaire for anyone who is interested in the group. The questionnaire will ask to the highest degree their attitude towards weight loss, what they have tried in the past, how often they have tried to lose weight, and what results they had in the past. The questionnaire will also ask screening questions that will pertain to whether an individual has problems with eating dis establishs. In order for someone to be successful in weight loss, they will need to make a human body of departs with not only their eating habits but with their mental ideas about food. In order to lose weight, they may need to undergo a complete change in their lifestyle. This is one of the reason why it will be important to define those people who actually ha ve a mindset that will aid their moving forward. Each person in the group will also need to go through one individual therapy session with one of the group members. This will create a psychological visibleness for each person so that we know what we are dealing with when people come into the group. According to Berg, Landreth and light upon (2006) we should screen participants so that the members of the group have similar goals and needs for weight loss, and they would be people who would not stop the progress of the group. When thinking about this criteria, we would want to make sure that the members of the group were mentally red-blooded (they do not have psychological disorders that would stop the progress of the group), and who were at a similar take aim of needing to loose weight. In other words, we would like to have people in the group who are sound about weight loss and who will do what is required. Some of this would be done in the prescreening which would hold an in terview with each individual who was interested in the group, the questionnaire, and a conversation with their doctor (with a compose permission from the person wanting to join the group). Since Cognitive Behavior Therapy (CBT) is supposed to be brief therapy, we will limit the group to 12 sessions of 45 minutes each and we will meet at the word center. Rationale for CBT CBT has been used to assist many people in stopping smoking, turning away from inebriant and drugs, as well as stopping many mood disorders. Using CBT for weight loss is comparatively new, according to St. Clair (n.d.). Losing weight involves not only a physical change, but individuals must also change their thinking. CBT is able to help them make new decisions about the way they look, about weight loss in general and they learn to think thin (St. Clair, n.d.). Arhart-Treichel (2007) reports on a theatre done by the Beck contribute for Cognitive Therapy and Research in which ten women were a part of a weight lo ss group. The results of the study showed that the women lost a pound a month to a pound a week and were able to keep it off. A Swedish randomized clinical trial done in 2005 studied 62 obese people who lost an average of 17 pounds after the 10 weeks program and another flipper pounds by the follow-up date 18 months later (Arhart-Treichel, 2007). Clearly, CBT is slowly showing an effective way

Celebrating Thanksgiving in America Annotated Bibliography

Celebrating goodwill in America - Annotated Bibliography ExampleThis web name was authored by David Barton. The source provides a detailed historical background to the Thanksgiving Day as storied in America today. The source relies on several primary sources to bring to life the events that led to the existence of the last Thursday of November as a public vacation and national day of celebration. harmonise to the author, the celebration of Thanksgiving in America is a tradition that was introduced by European Americans more than four centuries ago. Barton notes that Thanksgiving Day traces its history to the arrival of the pilgrims from England to the New England. He notes that Thanksgiving Day is not only a day to celebrate by feasting but is dedicated to giving thanks to God for His blessings. According to the source, the first congressional resolution for the institution of Thanksgiving Day as a federal holiday was declared by President George Washington in 1789. The preside nt declared November 26, 1789, as a holiday. In this book, Colman seeks to explore the origin the celebrations that are held in the U.S. every last fourth Thursday of November. Colman ideally seeks to dissolvent the question as to whether the Thanksgiving Day really traces its origins to the arrival of the Pilgrims in Plymouth, Massachusetts as normally stated. The author gives different accounts of past happenings that together point at different origins of the Thanksgiving Day. Pertinent to her dialogue is the symbolic eating of turkeys on Thanksgiving Day. According to the author, many Americans love to celebrate together on Thanksgiving Day and often have turkey - a symbol of abundance - as quality of their diet.

Taming the Wild West Essay Example | Topics and Well Written Essays - 1500 words

Taming the Wild west - Essay ExampleThe Indians mainly lived in the west, which was vast comprising of the Appalachian and all the way to the Pacific. Indians had claimed this land and utilize it mainly for hunting as their main economic activity (Filson p 21). The Germans and the Scotts-Irish settlers later arrived in Philadelphia in search of unclaimed lands and settled near Appalachian, which consisted part of the land claimed by the Indians. There was no contravention since the relationship between the settlers and the Indians was mutual in the sense that the Scotts-Irish traded with Indians and adopted some hunting styles. As meter went by, the Trans-Appalachian developed to fail a frontier of three empires, which comprised of the Iroquois Confederacy, cut, and Indians. The British seemed to hardly be satisfied by this settlement and decided to start war with French troops in order to control French expansion in some key areas like Fort Duquesne (Filson p 22). Virginia on the other tump over created an armed regiment of provincial regulators in order to attack Braddocks British regulators that raided Indian country. The Indians held their rig that the land belonged to them and had the right to prevent any foreign settlements. The war saw the French prevailing in the long run but the Indian allies never stopped to claim their land and continued attacking British soldiers (Filson p 45). Comparison between Kit Carson and Daniel Boone Daniel Boone had initiated several hunting trips to Eastern Kentucky from 1768 and later decides to land his family in North Carolina through Cumberland Gap before becoming a military officer. He was an American warring officer during the American revolutionary war. Like Kit Carson, he was a frontier and a enormous fighter who helped the Americans fight against the British. At one time, he was parallel to the Indians fighting against the British but he later joined the Europeans to help in protecting their territories based in Virginia. Kit Carson was also an American fighter and a frontiersman (Abbott 31). He was an Indian fighter against the Europeans and their settlements in America. His territory became the West by and by he had left home at a tender age to become a potty man as well as a trapper in the West. Both Carson and Boone were couriers and scouts aiding the Americans but Boone joined the British troops later to protect their territories. Boone fought in various battles including the Blue Licks Battle. He has remained legend of his lifetime and become famous in both Europe and America. He became a key subject of heroic tales as well as a major icon in fiction works.

Investigation on how the language used in comedy affects the public's Essay

Investigation on how the verbiage used in comedy affects the publics opinion of the comedian (comedians being investigated are Frankie Boyle and Kevin Bridges) - Essay ExampleAnother important point to note is that comedy, in nearly cases, utilizes the attributes of the actors allegorically to represent the physical world (Robinson, 2008 p7).Comedians Kelvin Bridge and Frankie Boyle both leading comedians but from each one unique in their own style will be analyzed to show on how language used in comedy affects the public opinion of the comedian. Frankie Boyle is a Scottish comedian commonly cognize for his pessimistic and controversial sense of humor. On the other hand, Kelvin Bridge uses more culturally straighten out humor.In October 2008, Frankie Boyle made a joke about the Queen about her age and part of her body, which light-emitting diode to the Conservative MP David Davies, saying that the joke was disgracefully foul comment. Frankie Boyle was on it again in his 2010 tu rn of events when he made a joke about people with Down syndrome offending a penis of the audience whose daughter had Down syndrome. Frankie Boyle refused to apologize and his comments were considered downright bullying.Frankie Boyle made a joke about equipment casualtys heavy disabled son Harvey during Frankie Boyles Tramadol Nights. Boyle made a joke that was sexual and derogatory, leading both Katie Price and Peter Andre condemning Frankie Boyles line of jokes.Frankie Boyle also made a joke on prodigious swimmer Rebecca Adlington that was considered offensive. In the joke, Boyle says that Rebecca Adlington looks like someone who is looking at herself in the back of a spoon. In addition, made sexual comments about the gold medalists love life, saying Adlingtons boyfriend looked like a male model continuing to say that from he had deduced is that Adlington is very dirty.On April 2010, the BBC was forced to apologize for a joke made by Boyle on a Radio 4 panel show. The made jok es on the Israeli-Palestine conflict. He likened Palestine to a cake being

Personal determinants Essay Example for Free

Personal determinants EssayAn important factor in addressing how a some star interprets the outcomes is recognition of the personal determinants. This is affected by the choice of variables to be used in the evaluation process. Banduras choice for such(prenominal) variable depicts what may be the most distinctive aspect of human life, that is, stack have abilities to adapt to distinct environments (Bandura, 1986). For instance, people are able to live in a regeneration of physical environments such as deserts, rainforests, Polar Regions and so on. They are also able to live and ingest in a variety of social environments such as nomadic systems, diverse religious beliefs, different socio economic and socio cultural activities and so on. People also exhibit a variety of unique capabilities that cannot be attri notwithstandinged to the occurrence of evolution over time (Bandura, 1971). In fact, the list of human existences unique capabilities relative to animals cannot be exha usted in a single book. Hence, in order to perform an analysis of psychological functioning, one must specify the psychological mechanisms that facilitate the unique capabilities.Banduras (1986) theory has a focal focalize on the cognitive methods that enable people to learn round the world around them (environment) and also about themselves, and use the knowledge gained to control their behavior and mental experiences. In particular, Bandura (1986) enlisted five basic capabilities that facilitate the accomplishment process, as described below. Symbolizing cap force implies the ability of people to represent their knowledge symbolically. The most crude symbolic representation or conveyance of messages is address (Bandura, 1971).The ability to use symbols in terms of language is perhaps the most fundamental capability in human beings as it serves as a tolerance for the other capabilities. Vicarious capability is the ability to acquire skills, knowledge and other unrestrained t endencies through ceremonial or a similar approach (Bandura, 1971). Banduras (2006) assiduous analysis of vicarious processes that are heterogeneous in acquiring skills makes the cognitive theory not only realistic but also remarkably easy to comprehend and interpret.In addition, it clears most of the issues that are usually overlooked by psychological theories such how people acquire knowledge and skills that enable them to act efficiently. According to Bandura (1997), vicarious capability enables people to dungeon away from risky or costly undertakings that could tug to fatal outcomes. This is because the people ideally have a sense of experience by observing their own characters relative to the characters or behavior of others.Bandura (1986) referred to the ability to forebode future contingencies as the forethought capability of human beings. Forethought capability is vital for both emotional and motivational perspectives of life. For instance, contrary to popular belief, p sychological distress arises from peoples anticipated dreadful experiences and not the present or actual experiences. It is because of the ability to derive alternative approaches that one can foresee the consequences of an action without actually being involved in it.According to Bandura (1986), the fourth unique human capability is the self-regulatory capability. This is the cognitive content of an individual to restrain goals. In addition, this capability allows individuals to evaluate their performance in relation to their own (internal) standards of performance. Bandura (1986) further noted that the ability of people to evaluate their self-concept, esteem and values enables them have a sense of self-direction and ability to lead life without much reliance on others.Much similar to the above capability is the self-reflective capability. According to Bandura (1997), this is the capacity of human beings to have personal thoughts. In this context, personal reflections lay a cours e for action and homework of ideas by individuals based on self-efficacy. The aforementioned capabilities do not work in isolation but in concert. In particular, according to Bandura (1997), the aspects of self-reflection, self-regulation and forethought act in synergy to form a self-system, which comprises the mannequin of personality.Furthermore, people are able to control their emotions and social lives by integrating the constituents of the self-system (Bandura, 1986). Self-reflection in particular is clear human and forms a prominent feature of the social cognitive theory. Through self-reflection, individuals derive sense from their experiences and continue their cognitions and self-beliefs. Consequently, they are able to engage in self-evaluation and are able to shift their thinking and behavior whence (Bandura, 1986).

Demand Curve and Supply Curve Essay Example for Free

Demand Curve and Supply Curve EssayDemand and generate claim been generalized to explain macroeconomic changeables in a market economy. The Aggregate Demand-Aggregate Supply stumper is the just about direct application of try and supplicate to macroeconomics. Comp atomic number 18d to microeconomic uses of bespeak and depict, different theoretical considerations apply to such macroeconomic counterparts as gist lead and centre supply. The AD-AS or Aggregate Demand-Aggregate Supply archetype is a macroeconomic model that explains outlay train and output through the relationship of kernel subscribe and conglomeration supply.It is based on the theory of John Maynard Keynes presented in his work The General Theory of Employment, Interest, and M acey. It is one of the primary simplified representations in the modern field of macroeconomics and is used by a broad crop of economists, from libertarian, mo wagearist supporters of laissez-faire, such as Milton Friedman to Post-Keynesian supporters of economic interventionism, such as Joan Robinson.Brief history of demand weave and supply abbreviate According to Hamid S.Hosseini, the power of supply and demand was understood to some extent by several(prenominal) early Muslim economists, such as Ibn Taymiyyah who illustrates- If desire for goods increases while its availability subsides, its set starts. On the other(a) hand, if availability of the good increases and the desire for it hangs, the price comes down. In 1691, John Locke worked on some considerations of the consequences of the glowering of interest and the raising of the value of money. It includes an early and clear explanation of supply and demand and their relationship.In this description demand is rent The price of any commodity rises or f eithers by the proportion of the flesh of buyer and sellers and that which regulates the price of goods is nothing else but their amount of money in proportion to their rent. The phrase supply and demand was first used by James Denham-Steuart in his Inquiry into the Principles of semipolitical Oeconomy which was published in 1767. tenner smith used the phrase in his book The Wealth of Nations (1776) and David Ricardo titled one chapter of his work Principles of Political Economy and Taxation (1817) On the Influence of Demand and Supply on Price.In The Wealth of Nations, Smith generally assumed that the supply price was fixed but that its value would decrement as its scarcity increased, in effect what was later called the truth of demand as well. Ricardo, in Principles of Political Economy and Taxation, more strictly laid down the idea of the assumptions that were used to build his ideas of supply and demand. Antoine Augustin Cournot first developed a mathematical model of supply and demand in his 1838 Researches into the Mathematical Principles of Wealth including diagrams.In1870, Fleeming Jenkin in the course of Introducing the diagrammatic method acting into the English economic literature published the first drawing of supply and demand crooks including comparative statics from a electrical switch of supply or demand and application to the labor market. The model was further developed and popularized by Alfred Marshall in the textbook Principles of Economics (1890). The Standard demand twine and the conglomeration demand turn off The standard demand writhe represents the quantity of a good that a consumer will buy at a precondition price, holding all else constant.For example, consumer A superpower buy zero oranges at $1 each, one orange at 75 cents each, and two at 50 cents each, while consumer B might buy one at $1, two at 75 cents, and three at 50 cents. When charted on a grid with price on the upright piano axis and quantity purchased on the horizontal axis, these points category the individual demand deflects for consumers A and B. The sum demand veer represents the total quantity of all goods (and services) dema nded by the economy at different price levels. An example of an collect demand curve is given in prognosticate 1. The vertical axis represents the price level of all final goods and services.The gist price level is measured by either the GDP deflator or the CPI. The horizontal axis represents the received quantity of all goods and services purchased as measured by the level of real GDP. Notice that the aggregate demand curve, AD, manage the demand curves for individual goods, is downward incline, implying that there is an inverse relationship between the price level and the quantity demanded of real GDP. The standard supply curve and the aggregate supply curve The standard supply curve is a graph showing the relationships between the price of a good and the quantity supplied.The supply curve slopes upward be nominate other things equal, a higher price means a greater quantity supplied. The aggregate supply curve shows the relationship between the price level and the quantity o f goods and services supplied in an economy. The par for the upward sloping aggregate supply curve, in the short run, is Y = Ynatural + a (P Pexpected). In this equation, Y is output, Ynatural is the natural rate of output that exists when all productive factors are used at their normal rates, a is a constant greater than zero, P is the price level, and Pexpected is the expected price level.This equation holds only in the short run because in the long run the aggregate supply curve is a vertical line, as output is dictated by the factors of performance alone. An aggregate supply curve is shown in Figure 2. The aggregate supply curve equation means that output diverts from the natural rate of output when the price level deviates from the expected price level. The constant, a, shows how much output changes due to unexpected deviation in the price level. The slope of the aggregate supply curve is (1/a) which depicts the short-run aggregate supply curve and the long- run aggregate s upply curve.The vertical axis is the price level. The horizontal axis is output or income. The short-run aggregate supply curve is downward sloping with slope equal to (1/a) while the long-run aggregate supply curve is vertical with no slope. The reason that the short-term aggregate supply curve is upward sloping is a bit more complex. Factors that determine the slope of AD-AS curve model The slope of AD curve reflects the extent to which the real balances change the equilibrium level of spending, taking both assets and goods markets into consideration.An increase in real balances will lead to a larger increase in equilibrium income and spending, the smaller the interest reactivity of money demand and the higher the interest responsiveness of investment demand. An increase in real balances leads to a larger level of income and spending, the larger the value of multiplier and the smaller the income response of money demand. This implies that the AD curve is flatter, smaller is the i nterest responsiveness of the demand for money and larger is the interest responsiveness of investment demand.Also, the AD curve is flatter the larger is the multiplier and the smaller the income responsiveness of the demand for money. We know that aggregate demand is comprised of C(Y T) + I(r) + G + NX(e) = Y. Thus, a decrease in any one of these terms will lead to a shift in the aggregate demand curve to the left. The first term that will lead to a shift in the aggregate demand curve is C(Y T). This term states that consumption is a function of spendable income. If disposable income decreases, consumption will also decrease. There are many ways that consumption contribute decrease. An increase in taxes would have this effect.Similarly, a decrease in incomeholding taxes stablewould also have this effect. Finally, a decrease in the marginal propensity to consume or an increase in the savings rate would also decrease consumption. The second term that will lead to a shift in the a ggregate demand curve is I(r). This term states that investment is a function of the interest rate. If the interest rate increases, investment go as the cost of investment rises. There are a number of ways that investment keep fall. If the interest rate rises, say due to contractionary monetary or fiscal policy, investment will fall.Similarly, in the short run, expansionary fiscal policy will also cause investment to fall as herd out occurs. Another interesting cause of a fall in investment is an exogenous decrease in investment spending. This occurs when firms simply decide to invest slight without regard for the interest rate. The term variable that will lead to a shift in the aggregate demand curve is G. This term captures the completely of political science spending. The only way that government spending is changed is through fiscal policy. Recall that the budgetary weigh is an ongoing political battlefield.Thus, government spending tends to change regularly. When governmen t spending decreases, regardless of tax policy, aggregate demand decrease, thus shifting to the left. The fourth term that will lead to a shift in the aggregate demand curve is NX(e). This term means that net exports, defined as exports less imports, is a function of the real exchange rate. As the real exchange rate rises, the dollar becomes stronger, causing imports to rise and exports to fall. Thus, policies that raise the real exchange rate though the interest rate will cause net exports to fall and the aggregate demand curve to shift left.Again, an exogenous decrease in the demand for exported goods or an exogenous increase in the demand for imported goods will also cause the aggregate demand curve to shift left as net exports fall. An example of this type of exogenous shift would be a change in tastes or preferences. The aggregate demand curve also can shift right as the economy expands. When the aggregate demand curve shifts right, the quantity of output demanded for a given p rice level rises. Therefore, a shift of the aggregate demand curve to the right represents an economic expansion.A shift of the aggregate demand curve to the right is simply affected by the opposite conditions that cause it to shift to the left. A change in one or more of the following determinants of aggregate supply will shift the aggregate supply curve in the short run. Change in the stimulus prices (domestic or imported resources price), change in productivity, change in legal institutional environment (business taxes and government regulation). An increase in short-run aggregate supply will shift the curve rightward a decrease will shift the curve leftward.The long run aggregate supply curve is vertical. Similarities between the Ad-AS curve model and the standard demand-supply curve model The conventional aggregate supply and demand model is actually a Keynesian visualization that has come to be a widely accepted image of the theory. The innocent supply and demand model, wh ich is largely based on Says Law, or that supply creates its own demand depicts the aggregate supply curve as being vertical at all times. The both demand curve and the aggregate demand curve is negatively sloped from left to right and both curves represent the rectitude of demand.The short-run aggregate supply curve or SRAS curve has similarities the standard supply curve. Both are positively sloped. Both curves relate price and quantity. Differences between the Ad-AS curve model and the standard demand-supply curve model In aggregate demand curve, there is no substitute effect because we cannot substitute all goods. only in standard demand curve it exists. The aggregate demand curve has no income effect because a lower price level actually means less nominal income for the resource suppliers e. g. lower wages, rents, interests, and profits.solely in standard demand curve it exists. The major differences between the standard supply curve and the aggregate supply curve are as foll ows- for the market supply curve, the vertical axis measures supply price and the horizontal axis measures quantity supplied. For the short-run aggregate supply curve, however, the vertical axis measures the price level (GDP price deflator) and the horizontal axis measures real production (real GDP). The positive slope of the market curve reflects the law of supply and is attributable to the law of diminishing marginal returns.In contrast, the positive slope of the short-run aggregate supply curve is attributable to (1) inflexible resource prices that often makes it easier to reduce aggregate real production and resource employment when the price level falls, (2) the pool of natural unemployment, consisting of frictional and structural unemployment, that can be used temporarily to increase aggregate real production when the price level rises and (3) imbalances in the purchasing power of resource prices that can temporarily entice resource owners to produce more or less aggregate re al production than they would at full employment.Conclusion Whereas the standard supply and demand curve model discusses on individuals, the aggregate supply and demand curve model works with the whole economy. This model is built on the assumption that prices are sticky in the short run and flexible in the long run. This model also highlights the role of monetary policy. This model shows how shocks to the economy cause output to deviate temporarily from the level implied by the standard model. By this model, we can observe the economy more expeditiously than before.

The Co-Operative Bank IMC Essay Example for Free

The Co-Operative lingo IMC Essay1.1 The Co-Operative swan An IntroductionThe Co-Operative Bank is tonic Zealand subjectd and as of 2011, a fully registered brink (New Zealand Herald, 2011). It had a securities industry place shargon of 0.6 to 0.7% when it launched as a Bank and has 128,000 members as of 2014 (KPMG, 2013) The asserts mission statement or principle activity is to win financial and investment services to its sh arholders, its shareholders universe its nodes who are all(prenominal) owners of the affirm (StopPress, 2014). The owners receive yearly divid completes from the shore depending on an algorithm thatcalculates the value of their association with the pious platitude (The Co-Operative Bank, 2013). 1.2 PESTE AnalysisPolitical fair play on fees sort action impart score feat on how banks are perceived and could contain effect on how banks stern charge fees to its customers. Some banks are being sued but CO-Operative is not subject to the cla ss action. 1.2.1 Economic-Changes in the credit rating of the bank could have an effect on how customers perceive the calibre of the bank. Currently the co-operative bank has a rating of BBB- (The Co-Operative Bank, 2013). As this is one of the depressive disorderest in New Zealand this for survive have an effect on how the bank is perceived. 1.2.2 Socio-Cultural as well as as there is much importance lay on achieving a 3rd education in New Zealand, the banking sector has a larger market segment of 3rd students. Due to the effects of the 2008 recession and the 99% movement multitude are increasingly sceptical of banks. Banks must adjust to this factor in order to detract and negative effects. 1.2.3 Technological every major banks in New Zealand have internet banking and mobile apps where customers are able to do their banking. As technology is always changing it is important that banks are continuing to update and correct changes to their digital platforms to elapse to b e competitive in the market.1.2.4 Environment-Environmental factors do not have a massive restore over the Co-Operative bank however mode change have some effect on the mastery of New Zealand businesses abilities to save and service adds. Particularly as New Zealand is an agricultural based friendship and climate change disrupts farming processes.2 Competitor AnalysisIn the ordinal banking sector there are 5 briny players that the Bank mustcompete with. Each has their own drawcard however the reality is the base package each bank continues is very similar and in terms of costs, the banks offer students free or comparatively free banking debate Appendix 1. On top of this each bank differentiates itself by whirl extra services that are enticing to the student lifestyle. 2.1 ASBASB, as well as a relatively free base package, offers students free fries at McDonalds every time they use their card. This gimmick is winning to students as it means banking with ASB guarantees them food should they run out of money. They similarly offer students a large overdraft and a txt when funds are running diminished. 2.2 ANZANZs third package is perchance the least gimmicky of the big banks. They offer accessible branches and ATMs on campus as they are awake a student is often time poor. 2.3 BNZBNZs YouMoney is known to be extremely innovative and in air with a third interviews preference for good, simple weave design. Their point of difference is an industry leading web application that makes handling finances, something that student have great difficulty doing, every simple. 2.4 WestpacWestPacs Student Pac, historically, has utilise gimmicks such as a free $25 upon sign up and a free pizza pie to engage the ordinal audience to bank with them. In the long term they also offer a save and win scheme that entices students to bank with them to win money on the money they choose to save. 2.5 KiwibankKiwibank has by chance the most comprehensive banking packag e. Their extra services include software to help populaceage your money, no focusing currency conversion, free use of ANZ ATMs on campus and free txt banking. This shows they are very much in tune with the requirements of being a student in New Zealand which supports Kiwibanks main draw card of the bank being a New Zealand possess bank. 2.6 Co-Operative BankThe Co-Operative Banks student package is by contrast the leastcomprehensive. They offer a top interest rate of 5% however their main drawcard, even for students, is nonoperational the fact that they are not just New Zealand owned like Kiwibank but owned by the New Zealanders that bank with them.3 Growth and Maturity of the IndustryNew Zealand banks have enjoyed slopped yield in lending since the 2008 global downturn. Profits however, are down due to increasing regulatory pressures and strong competition in the lending market (KPMG, 2013). 4 Operational Revenue and ProfitabilityAt the end of 2013 financial year, the bank re corded profits before rebate at $8m (The Co-Operative Bank, 2013). $1m of this was distributed to customers. As at thirty-first December 2013 operating revenue reached $4.3m (The Co-Operative Bank, 2013). 5 Strategic GoalsThe Co-Operative Bank has an overall strategic focus on achieving long-term profitable growth, based on co-operative principles (The Co-Operative Bank, 2013). 6 Target MarketingThe Co-Operative Bank organises those in the tertiary segment who are motivated by good values. These students, generally 18-25, depart be those who are wary of the some other big banks and the values they stand for. They result consist of students who are above the other banks gimmicks and would rather see their money buying some goodness rather than get free fries, for example, from a controversial multinational. They will have a solid student lifestyle with a low income, low outgoings and will generally not have any dependants. 7 Market PositioningThe Co-Operative Bank occupies a dist inctive position in the market. While its competitors try to outdo each other with clever trade and competitive rates they are, compared to other industries, barely distinguishable from each other. As shown in Figure 1, the Co-operative Bank occupies a position that is relatively separated from its competitors in terms of perceived cost and on a values based analysis.Figure 1 Positioning of New Zealand BanksThis position clearly demonstrates to their target audience that they are set apart from their competitors as an alternative to banking in system where banks are driven by profits for their (often overseas) investors rather than by the values of and profits for their New Zealand owners/customers. incision 28 converse StrategySince the banks rebrand in 2012 the bank has focused its communications on improving low awareness. It is spearheaded by the meat driven by your prosperity, not our profit this focus will help the bank achieve its intent to double its customers within 5 years (StopPress, 2014). The key message the bank wants to consume to its target audience is that it is a values-driven bank that plays fair in a banking landscape that is conception of as the opposite.They use a brand image system to convey that although they are able to take metrical risks for the arrive at of their customer-owners, they want their audience to know they want their activities to be transparent and above the line. The main symbol used by the bank is the infinity sign that consists of the 2 Os in Co-Operative Bank, known as the prosperity loop- get word figure 2. The loop is conveniently extracted from the banks name and symbolises its goal of creating prosperity, not profit, between the bank and its customer-owners with the benefits flowing between the two entities. This symbol associates potential customers with the brand and its objectives of being somewhat mutual benefit and true sustainability. (The Co-Operative Bank, 2014, p. 2)Figure 2- The Prosperity loop topologyThe loop is replicated though all forms of media advertising further insisting to its customers an ongoing sense of mutuality and support. In print media, the loop advertize type treatment overlays both the heads of customers or their children and sleepers them to the banks message, connecting a potential customers emotion to the advert. The loop could so be seen to symbolise a thought bubble, further personifying the banks message. See figure 3Figure 3- Print AdvertisementThis advertisement takes queues from thought leadership marketing as it shows a young, expectingly wealthy man thinking positively about the banks differentiation strategy. As this man represents a lifestyle students aspire to participate in and the target market can now link him to the Co-Operative bank. In theory, students will be more likely to think positively about, and possibly join the bank. This link up back to the banks goal of doubling its customer base in five years and helps the bank on their way to achieve it. Another brand association used is the companies colour palette. The palette is distinctively wise to(p) and focuses on a bright leafy vegetable colour see figure 4. This associates the brand with being sweet-scented and distinctive as well as with growth. Green is prolific throughout the brands communications and is often shown in a natural context.This is important to the brands image as it reflects on New Zealanders emotions as a clean, green nation and may help the target market to associate with the bank as an extension of their patriotism. Also the mix of the colour green as a symbol of natural growth and money is a reflection of the banks views on sustainable banking. Further, it associates this idea to the Co-Operative Banks brand and reinforces to tertiary students that their principles will bring growth to their money in a sustainable way. This is limitedly relevant to the target market who currently have low incomes but potential to growth their worth in the beside few years. For them it means the bank is on their side and wants to work with them to grow their money in a sustainable way.Figure 4- Colour Palette9 Media Strategy and AppropriationThe company, carrying out its awareness strategy for growth, used a broad mix of media mediums including a focus on print but also consisting of a television spot, radio advertising, and limited social media (Facebook, Linked in and YouTube) to target a wide-cut range of possible customers (StopPress, 2014). The campaign is centred on presenting the banks differentiation from other banks as a New Zealand owned bank and the fact itis 100% owned by its customers. Although there was no media directly targeting tertiary students, the Co-Operative Banks mix of mediums will have some effect on this target market. Using a universal strategy, as in this case, the bank reaches a large amount of potential customers. It also provides the bank with economies of scale.As a small bank, alt hough not ideal, this strategy is relatively appropriate as, there is limited work out for large scale advertising. The bank has opted to pull resources together rather than loose budget to smaller and perhaps less successful strategies. This is at the cost of targeting particularised demographics, such as the tertiary target market, with media strategies bespoke to their particular motivations but allows the bank to target all New Zealanders who feel strongly about banking with a New Zealand bank that shares profits with its customers. The content of the advertising draws on emotional strategy and uses a sess of flag-waving(prenominal) imagery such as beach scenes, trout fishing, and office and cafe assimilation.These are scenes of New Zealand culture that rouse patriotism in most New Zealanders and this helps the bank not only reach people who will be interested in how the bank functions due to their patriotism but inform others of the benefits of join the bank. This is app ropriate for the bank as it is harnessing current events (such as the class action against fees and the 2008 global downturn that have caused a cultural shift in New Zealand society in that people are more sceptical of banks) and building on the emotions they feel . It is indeed prudent for the bank to target the majority of society as the majority of society will be motivated by this emotion to join the bank. Section 3 Recommendations and Evaluation10 Objectives1.Increase top-of-mind awareness level of the Co-Operative bank within the tertiary market by 50% within the next 12 months 2.Increase knowledge within the tertiary market about the benefit of owning the bank they are banking with by 50% within the next 12 months 3.10% of tertiary market look for information about or interact with the Bank within the next 12 months.11 ImprovementsThe failing of the Banks current IMC plan lies in the fact that it has nottailored the plan to target specific groups such as the tertiary mark et. This suggests that the relationship between The Co-Operative Bank and its tertiary customers is not as connected as it could be. To improve this, the bank does not necessarily have to change its message because as outlined prior, the patriotic and anti-status quo message used by its current offering will appeal to this market and also make the most of the banks industry-relative limited budget. The bank instead should work on making these messages more accessible to the tertiary market in order to improve the communication lines of the banks already strong message.RelationshipReachInclude tertiary market specific imagery in print advertising There is a lack of tertiary specific imagery used by creative in the print media. There are a conformation of children and young professionals and although some students may see these people as aspirational, they may also feel excluded and therefore disconnected from the banks message as the images are unrelateable to them at their current age.Create an active twitter posting that backs up the banks brand image but also feels like it is maintained by a tertiary student. It will post breaking banking news and intelligently debate key players in the banking industry. Create a front line on campus by locating brochures at campus student finance offices Make brochures available that provides measuring rod by step financial planning for students that is branded with Co-Operative bank. The brochures will also provide information about the Co-operatives services. The content will be so effective that campus financial planners will recommend them to students. This will increase students knowledge about the bank.Change billboards near tertiary institutions to have very tertiary student age appropriate creative. Add a scene to the television spot that is directly relatable to by a majority of tertiary students. The advert currently has scenes that will appeal to only a destine part of the target market i.e office employees and trout fishers. Adding a tertiary related scene with strong tertiary markers will strengthen the banks relationship with students as they will feel included in their advertising.Promote banks message at campus fairs.Sponsor tertiary events12 Promotional Mix Recommendations12.1 Public RelationsThe bank will start a campaign called Community Loop drawing from the banks logo and its community based values. third students will be selected to spend a day in the life of community organisations with a particular emphasis on organisations that support the interests of tertiary aged students such as canteen and be followed by a documentary team.. The outcome will be a documentary series posted on Community Loops YouTube. These videos will expect to be picked up by local media and be interesting enough for students to want to share on YouTube.12.2 Personal SellingAt campus events, the bank would loan its employees to event to handle the financial aspect of the event and at the same time in form students of the banks offerings- living and promoting the banks message that it works within the community in a positive way. For example, at the Uni Games, Co-operative Bank employees in community loop uniform will handle ticket processing at the gate and have the community loop marquee providing shelter for students. Employees will hold conversations with students about the banks offerings and message. Such a presence evokes brand awareness within in the student community and at the same time, shows off the banks tertiary product.12.3 Sales PromotionThe bank stands out among other banks as it does not offer students gimmicky onward motions with its package See appendix 1. There is an opportunity here for the bank to offer a promotion to students that does not seem as lightweight and also gain attention of the students who are likely to switch to the bank because of its message. The promotion will support the banks community centred message and feature a system wherein if y ou sign up you get a free stationary pack (bio-degradable and from sustainable sources)and a child from a low decile develop in the local area also gets a pack. The stationary will feature the banks Community Loop logo.13 Budget13.1 Objective-and-Task MethodThe bank would use an objective and task method to specify the eccentric advertising will play for the Co-operative brand and, the budget has been set accordingly. This method has been chosen as it allows the bank to focus on the objectives based on the needs of the bank and therefore reinforce the banks strategy rather than the needs of other factors such as what competitors are doing or how much they can afford. ItemDescriptionEstimated CostTotalIndustry specific imageryPhoto Shoot2,000 (aphotoeditor, 2009) 2,000Poster design500 (Web Designer Forum, 2009)2,500Brochures at Campus monetary officeBrochure design500 (Web Designer Forum, 2009) 3,000Content250 (Done internally)3,250Distribution250 (PBT Frieght, 2013)3,500Tertiary Scene on Television SpotVideo Shoot3,500 (aphotoeditor, 2009) 7,000Editing500 (Web Designer Forum, 2009)7,500Community Loop DocumentaryProduction Team 10,500 (aphotoeditor, 2009) 18,000Community Loop tertiary eventMarquee1,000 (Ali Baba, 2014) 19,000Sign authorship 250 (Australian Signs, 2014)19,250Community Loop Uniforms500 (Ali Baba, 2014)19,750Community Loop StationaryStationary7,000 (PBT Frieght, 2013) 26,750Delivery1,000 (Printing.com, 2013)27,750TOTAL27,75014 EvaluationTo understand whether the IMC objectives have been fulfilled and see results the Bank can use the following methods Burke Day after(prenominal) rally testingThis is a tone of recognition and recall and will measure objective 1. It measures how well a magazine advertisement has performed in getting people to identify if they recall having seen the advertisement previously and therefore are aware of the bank. The participant will be given the banks name and then a day later asked what they thought of their of ferings. The bank will choose tertiary students for the trial and have them perform the task before and after the new IMC plan in order to understand the difference made. Buzzone TestsThis is a measure of recognition and recall and will help the bank measure objective 2.This will be carried out with tertiary students and measure their recognition of the television advertisement both before the new IMC plan and post. This test is chosen as the Bank will gain information on how relevant the advertisement is for them and measure how EconometricsEconometrics will be used to show the correlation between members of the target market interacting with the bank and their interaction with the banks promotional material. Models are constructed from past data collected from a survey of tertiary students and future models can be predicted. This will be used to gain measurable information about objective 3.BibliographyAli Baba. (2014). Ali Baba search Marquee. Retrieved 5 19, 2014, from http//www .alibaba.com/ showroom/marquee-tent-prices.html Ali Baba. (2014). Ali Baba Search Uniforms. Retrieved 5 19, 2014, from Ali Baba http//www.alibaba.com/showroom/uniform.html aphotoeditor. (2009). aphotoeditor. Retrieved 5 12, 2014, from www.aphotoeditor.com http//www.aphotoeditor.com/2009/08/27/what-to-charge-advertising-photography/ Australian Signs. (2014). Australian Signs Calulator. Retrieved 5 19, 2014, from Australian Signshttp//www.australiasigns.com.au/onlinepricing/pricing.htm KPMG. (2013). Financial Institutions Performance Survey. Auckland Massey University. PBT Frieght. (2013). PBT Fright Costings. Retrieved 5 19, 2014, from PBT Frieght http//www.pbt.co.nz/default.aspx Printing.com. (2013). Printing.com Prices. Retrieved 5 19, 2014, from Printing.com http//www.printing.com/nz/prices StopPress. (2014). StopPress. Retrieved 05 13, 2014, from http//www.stoppress.co.nz/blog/2013/07/co-operative-bank http//www.stoppress.co.nz/blog/2013/07/co-operative-bank The Co-Operative Bank . (2014). News Letter. Wellington The Co-Operative Bank. The Co-Operative Bank. (2013). The Co-Operative Bank revelation Statement. Wellington The Co-Operative Bank. Web Designer Forum. (2009). webdesignerforum. Retrieved 5 20, 2014, from webdesignerforum http//www.webdesignerforum.co.uk/topic/36794-how-much-to-charge-for-poster-design/

Lasting Legacies Essay Example for Free

Lasting Legacies EssayThe impact of Confucianism in eastern United States Asia overcompensates to mold and shape individuals follow ups so they mint soften better lives that will have a positive effect on hostelry. This can be achieved once the individual reaches a better concord about their mutual obligations that a proper society is revolved around give and take. It is the individuals who keep the lasting legacies of Confucianism finished their patterns of knowledge and belief by understanding how the world actually cut backs. The lasting legacies of Asiatic policy-making musical theme and practice argon also seen by moral reasoning and moral determine, political melodic theme and action, the economy and the self. Patterns of knowledge and belief are spirit-sustaining in explaining ontological independence, understanding as balance, sacred reasoning, and humanity nature. Ontological mutualness illustrates how events are coupled with other events and people with other people. Everything that exists is interdependent and nonhing is separate. In general, it means the theory of certainity. The concept of yang and yin points interdependence because they are forces in the cosmos that only gain reality through interdependence. Although on that point are misconceptions that yin and yang defend each other, but instead, they are complimentary. Complementarity, and then, implies mutuality and reciprocity, therefore exerting some constraints on the degree of hierarchy (Yee, 316). Anything that is real can only be understood through its interdependence. Nothing can develop or exist al atomic number 53, such as the political sympathies and society. This persuasion can pose a challenge because it is dealt with answerability.An example of this is accountability in governance and how it should act in order to properly lead a society shrewd that their decisions will have an impact on their people because every event and action are think to each other. In terminuss of psychiatric hospitals, accountability describes a relationship amidst accountable and accounting parties so that accountable parties are accountable to accounting parties (Mo, 57). Political theorists have thought that genuine governing body activity is iodin that is kept under control and that accountability indicates the degree to which power is domesticated or subject to the precept of law (Mo, 57). This head remains as the sanctioned framework of the lasting legacies of Asian political thought and action. Another contributing idea that contributes to how people understand how the world actually works is through quick-scentedity as balance. According to easternmost Asian philosophy, human beings are rational and that rationality involves balance.Being rational means having the ability to balance interests and time as well as finding balance among others and ourselves. Knowing how to balance between our own interests to the interests of othe rs. Balance is a characteristic that is extremely important in a political leader. They need to know the balance in short term and long term needs of society. They also need to know how to balance the interests of self and others because they will fail if they dont think of self and others. It is the key to have the ability to make public policy. Balancing of interest places richly value on conformity and cooperation. Furthermore, sacred reasoning also helps to explain the patterns of knowledge and belief. It has been understood in East Asian ground of synergism and interpenetrating boundaries. This means that we combine different religious ideas to be powerful. synergy means interaction, and the East Asian tradition has been a tradition trying to reconcile doctrines even if it may be illogical to do so.Interpenetrating boundaries can also be observed in East Asia because one will find that people who are deeply religious tend to move from one godliness to another and this woul d not be a violation of principles. The boundaries of different religions are fluid. An example of this would be have ideas of Taoism, Confucianism, and Buddhism. The goal is not to reject one idea or another but to integrate the ideas unitedly in order to get a better understanding of how others view the world. In East Asian tradition, one does not unspoiled simply reject an idea, but to tolerate it and incorporate into their tradition. This is simply the idea of interpenetrating boundaries because setting boundaries is to set ones own limits. tender-hearted nature is also an aspect that helps creation to understand the patterns of knowledge and belief. According to East Asian traditions, they believe that human nature is not resolved at birth but a potential that could be developed. Our human nature is only a tendency, at best we are corrigible so it cannot be taken for granted. Humans are improvable through self-cultivation.Self-cultivation consists of will and sincerity. Humans mustiness have to have the will and sincerity to remedy themselves. Without sincerity, one will simply fail. This poses a political debate that if homo are cultivated and rational, then what should the fictional character of government be in unlocking human nature. Whether government should be strong in its role or weak in terms of allowing its citizens to control and organize their own lives. It is inarguable that only a government with proper order can facilitate the development of human beings into self-cultivation. To be human, one must start with the personal cultivation of ones own character, and then be in harmony with others by extending ones virtue to others (de Bary, 179). Lasting legacies of East Asian thought and action continue with moral reasoning and moral value. It is about mutual obligations, which is the idea of give and take.Mutual obligation is the reconcile for moral life. In terms of moral values, it can be seen through justice, harmony, ecologica l family, and a good life. Justice as reciprocity is the belief that justice is about proper share, which results in equality. Justice doesnt emphasize equality first. It concentrates on proper shares, which means giving people what they out to get, and reciprocity, which is not just doing something for somebody else, but also about paying of proper shares. There is the idea of shared cost and benefits and it is something that people use in judging government to judge whether it is just or unjust. In terms of harmony, East Asia argues that conflict should be minimized. They believe that optimizing differences should be a moral root in prevalent life and that conflict is unproductive.Harmony is the balancing of differences and it also comes from abiding by natural laws. Scholars have accent that Heaven did not create harmony but only provided the conditions for humans to be in harmony and that a harmonious relationship between humans and their environment is conducive to their well -being (de Bary, 177). The ecological family is show as the ecology and it is which all civilization value. Family is the core foundation of any institution and it is also where values and morality develop. It is well known that Confucianism places a great deal of importance on the institution of the family (Chaibong 341). Family is a source of happiness and the formation of human being from education to regime. It is the basis of everything. The ecological family is the root of humanisation and education. It is not fixed at birth but a tendency. It means the basis of education is in the family itself as they learn how to deal with other people. It has a role that is unusual because if the family is where human beings are mold first, it is more than a unit of happiness and marriage.The role of mothers is extremely vital in shaping humanization because the teachings start with them. The ecological family also helps to shape humans through self-cultivation because people depend on their capabilities that begin first in the family. They discover what they can or cannot do. Self-cultivation is involved in the family because it teaches humans how to be respectful and follow obligations. The ecological family also teaches self-fulfillment that leads to happiness. It is happiness that humans get their alone lives because they have a sense that they have contributed to something bigger and better than themselves. It is happiness that is genuine and not counterfeit. leadership also starts in the family. People who become leaders outside of the family are people who know how to lead in the family themselves.Families cannot survive without leadership. From the Confucian point of view, it is not authoritative to have a family leader. The family is al slipway talked as the root of leadership. If an individual is a good leader within the family, they are likely to be a good leader outside of the family. Aside from the ecological family, living a good and flourishing l ife is an illustration of moral values. Human beings must know the separation of right and wrong, and understand the differences between corporeal and moral in order to lead a flourishing life. Material and moral aspects can be achieved when there is proper order. The more proper order a government has, the more conducive it has to dowery its citizens to build their lives. A flourishing order balances material and moral life. Human beings often lose parade of this and often emphasize on material.Political thought and action also helps to understand the lasting of legacies of East Asia in terms of proper order, politics as methodology and management, leadership and hierarchy, and rite. Proper order is prominent a balance between government and civil action. The role of government is to create a certain conditions so that the popular people can live without constant insecurity. Confucian scholars say that politics and government is an extension of the family and personal moral philosophy, and political conflicts must be dealt with according to the same principles used in a family context. Scholars also say that a state is nothing other than an enlarged form of family and the relations between the ruler and the subjects, and those between those who govern and those who are governed are equivalent to the relations between parents and children (de Bary, 184).Given that government should play the role of the family, they should act in ways to provide proper order even though ordinary people are seen as rational beings. East Asians will respond that good politics should be primary. Politics is also about methodology and management. This aspect is about creating a good life. The essentials of managing personal business is a principle for Confucian learn that requires one to stand square on what is right, do not scheme for what is profitable clarify the way, do not calculate the honours (de Bary, 212). In this context, politics is essential and it is there for the benefit of the citizens. It is there to overlook and organize society so that citizens can live a good life. Politics is about methodology because it helps to understand how politics is a reflection of Confucian learning and it explains the complicated relation between the Confucian Way and Chinese practices. In terms of leadership and hierarchy, it is utter that hierarchy is reciprocal, just, and beneficent.A proper order society requires some level of leadership and hierarchy. Hierarchy exists in all institutions and it is the governments job to make it good. Hierarchy is not something that can be ruined or be escaped. To create a beneficent hierarchy, the government bases the rules on reciprocity. A ruler benefits his citizens through a policy and the citizen pays respects to the ruler. Reciprocity is dimed negatively in East Asia. What a ruler should do is not calculate what he does for others so that they can do for him. Instead, he shouldnt do to others what he doesnt wa nt others to do to him. Confucius emphasizes do not do to others what you do not want make to you. Another characteristic of political thought and action is ritual. The Confucian traditions recognize that human emotions need to be directed into life-sustaining channels and life ornamenting expression (de Bary, 344). Whoever controls ritual has the real political key towards political power.An attempt to destroy ritual is unacceptable and is extremely frowned down upon. According to the Confucian root, ritual is a part of life and it is intrinsic. rite isnt something that is hardwired but it is something that can be learned. It is part of culture and tradition. Ritual is something that displays both sameness and differences. It shows how differences fit together. Some characteristics that show the conceptions of ritual are seen through collective action and it is rule bound. It is rule bound because rituals have rules, it is not simply just made up. It has a beginning, middle, and an end. A good ritual shows what we share as human beings. An example of ritual is seen through marriage and that there must be mutual respect in order for the marriage to be held together. Some components of ritual are seen through the text, which is either written or oral. It can also be seen through institution context like in the family or religious groups.Another component of ritual is performance, and the audiences are the performers. The types of ritual are symbolic, causal, and cognitive. A symbolic ritual symbolizes something beyond the ritual act such as gladiolus ceremonies or religious ceremonies. Causal rituals are rituals that cause outcomes and trial jury. Cognitive rituals according to the East Asian tradition is the learning by doing and by doing, changes are made. There are different life rituals that touch on to the cognitive rituals. These life cycle rituals involve birth, marriage, death, ancestral sacrifice, politic rituals, and social season rituals such as New Years. Encompassing all these ideas, ritual is then see as the complex term detonating the basic principles of the universe which underlie all the laws, codes and rules of the natural and human world (de Bary, 191). The lasting legacies of East Asian thought and action are seen in the economy. The economy ties in pure achievement, ethic of savings and investment, education ethic, team-production ethic.For virtuous achievement, one must choose to achieve for self and others and they choose to achieve because its an obligation. Hard work goes beyond the satisfaction of ends. In terms of education ethic, it is seen both inside and outside the family. It opens up prospect and self-cultivation. It inspires people to succeed and do service or help families and be fully good human beings. In team-production ethic, people work together to achieve a goal. Ethic is seen as norms and as values in action. These four ethics have a profound effect such as art leisure for work, and solve pr oblems through teamwork. The economy is extremely important and it is vital that there are ethics involved in order for the economy to prosper. It is said that economic considerations play an important part in political conflict because poverty leads to discontent and discontent leads to contention and conflict (de Bary, 185). Therefore, there are approaches to ways to prevent economic backwardness.The self and the lasting legacies of Confucian thought lies within individuality and self-cultivation, and service ethic. These aspects show the limits of globalization. It continues to be limited because it makes humans aware of how they differ, which is an attempt to reassert tradition. Individualism is a Confucian idea that humans are individuated as a complex of constitutive roles and functions associated with their obligations to the various groupings to which they belong (Ames and Hall, 135). Individuality is inarguably the offspring of the transactions that determine eons personal focus. An individual is defined as being not a thing, but an event, describable in the language of uniqueness, integrity, social activity, relationally, and qualitative achievement (Ames and Hall, 141).These characteristics of individuality and self-cultivation as well as service are the lasting legacies of Confucian thought. The lasting legacies of East Asian thought and action continues to have a huge impact not only in East Asia, but around the world. These lasting legacies are seen through the patterns of knowledge and self, moral reasoning and moral values, political thought and action, the economy, and the self. These legacies help humans to have a better understanding of how the world actually works. It explains that our actions are linked with each other and that we have mutual obligations. It explains that proper order is balance between government and civil action and that good politics should be primary. Confucianism and East Asian traditions continue to have a huge impa ct in modern civilization.BibliographyBell, Daniel, and Chae-bong Ham. Confucianism for the Modern World. Cambridge, UKCambridge UP, 2003. Print.De, Bary William Theodore, and Irene Bloom. Sources of Chinese Tradition. 2nded. Vol. 1.New York Columbia UP, 1999. Print.Magagna, Victor. Conceptions of Human Nature Price Theater, La Jolla. 01 Oct. 2012. Lecture. Magagna, Victor. Family Forest or Ecological Family Price Theater, La Jolla. 03 Oct. 2012. Lecture. Magagna, Victor. Proper disposition? What Is Proper Order? Price Theater, La Jolla. 05 Oct. 2012. Lecture. Magagna, Victor. Paradoxes of Rationality Price Theater, La Jolla. 12 Oct. 2012. Lecture. Magagna, Victor. Confucian presidency in Action Price Theater, La Jolla. 15 Oct. 2012. Lecture. Magagna, Victor. Self Cultivation Price Theater, La Jolla. 26 Oct. 2012. Lecture. Magagna, Victor. Ritual Components Price Theater, La Jolla. 07 Nov. 2012. Lecture. Magagna, Victor. Lasting Legacies Price Theater, La Jolla. 12 Dec. 2012. Lect ure. Yao, Xinzhong. An Introduction to Confucianism. New York Cambridge UP, 2000. Print.

Theories of Motivation and Relative Needs Essay Example for Free

Theories of Motivation and Relative Needs EssayWhen an employee is under playacting, the employee runs the risk of setting in interrogative sentence a ripple effect that lead harm the greater whole of the network that comprises the field in which he or she is performing. In other words, a poorly motivated and poor performing employee nookie lead to a contagion that will dramatically effect the functioning of other employees.In certain environments, this suffer be catastrophic. If one is to examine the example of a surgical environment, an underperforming employee can not be tolerated. There are a number of ways that such underperformance can be addressed, the worst of which universe utilizing an magisterial, draconian means of reversing poor performance. Such a method is a mistake.Usually, when an employee is economic crisising or performing below expectations, it is not terribly difficult to reverse the negative trend provided a decent demeanor in which to coax a bett er performance is used. Far too often, a supervisory will try and coax a better performance out of an employee by way of dropping an authoritarian hammer on the mortal. While this may work in the short term, it ultimately back give the axes as the deterrent example of the employee hits an all season low and eventually re unblocks to a substandard level of performance that is next to unattainable to reverse.Even worse, the employee may become single focused on just doing the bare minimum of delicious standards and getting the employee to increase an average performance is much more difficult that increasing substandard performance as average is something the employee can usually get away with. (Hence, the indicate why the employee will booster cable himself towards the safety net of average.) chthonic Maslows HIERARCHY OF NEEDS, one of the spheres of needs is that of self esteem needs. Under this theory, it is suggested for a person to feel a sense of self worth, at that pla ce needs to be an emphasis in the persons life on either passe-partout or hobbyist pursuits to where the person places a great deal of said emphasis on things the person is talented.In other words, by taking a great deal of self esteem from duties and tasks one performs well will keep a person motivated to continually perform better. When the person is removed from tasks that the person has exceptional talent, then the person will suffer from a lessoning of self esteem.This eventually will set in motion a decline in performance as the person is not able to measure up to professional standards as the duties and tasks the person is charge are outside of the scope of the individuals talent. This is why it is exceptionally important that those assigning duties and tasks to an employee must make sure that the employees strengths are being played to. If not, the person will start to suffer from a loss of self esteem and that will be briefly followed by a drop in motivation.When it co mes to an employee who works in the healthcare field, particularly in operating theatre related duties, there is an underlying factor that can undermine motivation burnout. Such a rush and field is a very high pressure field and requires a great deal of time commitments in order for the employee to function effectively. Such commitment can erode a persons enthusiasm which ultimately will lead to reduced or poor performance. The key to reversing such a trend will involve using Maslows self esteem and self actualization principles in order to reverse the negative trend and performance.In one case, there was an employee named liza who started to severely slack on her job duties as a surgical nurse. She had always previously performed at exceptional levels, that her recent performances were decidedly lacking. It seemed as if she was on the verge of quitting.In order to help Liza turn her performance around, what needed to be undertaken was a means of boosting her self esteem so she c ould recapture the fire that she once had when it can to performing her duties and tasks. At the base of this was the need to determine what it was that was leading to the reduced performance.The reason that Lizas job performance was suffering was because she was not able to balance the long hours at the hospital with the complexities of her family life. This was creating a feeling of being overwhelmed and it cut into her ability to think clearly. To counteract this problem, Liza was assigned a mentor who had faced similar problems in the past. The mentor was able to slowly work Liza through what had been troubling her and provided her with tips and ideas on how to balance her professional and home life. While the results were not overly dramatic, there was progress made.When Liza recognize that the tips and oversight her mentor was providing were helping her job performance increase, Liza began to sense a renewed sense of self worth. The reason for this is that her self esteem ha d increased because she finally realized that it was within her own power to reverse the negativities. (To a degree, this is similar to Maslows vision of self actualization)So, it can be said that providing a mentor with the express purpose of helping to build up an employees formerly lost self esteem can work wonders in terms of providing motivation for an employee who is obviously drifting in and out of interest with his/her profession.